Loose Diamonds Search Engine Launches for 2005 Holiday Shopping Season

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The loose diamonds search engine was designed to give consumers an easy way to compare available diamonds with similar, and in many cases, identical specifications. Providing details such as carat weight, cut grade, color, clarity, dimensions and of course prices, gives the searcher a side by side comparison of diamonds available from around the Web.

As more people embrace shopping online, especially for higher priced luxury goods such as diamonds and jewelry, a need has been filled to provide consumers with an easy to use tool to compare diamond inventories from jewelers around the web. Until now, large shopping aggregation sites have been the only option when comparison shopping online. While these sites prove a useful resource for some products, for diamonds they lack the detailed information needed to form an accurate comparison.

The loose diamonds search engine ( http://www.DiamondSE.info ) was designed to give consumers an easy way to compare available diamonds with similar, and in many cases, identical specifications. Providing details such as carat weight, cut grade, color, clarity, dimensions and of course prices, gives the searcher a side by side comparison of diamonds available from around the web. No longer does one need to hop from site to site, search each one and try to remember what they found.

A prime example of the diversity in pricing for very similar diamonds can be seen in a sample search. Looking for a Round Brilliant, 1.00 carat, Ideal Cut, G color and SI1 clarity diamond returns 21 results from 4 different jewelers. All of the diamonds returned are nearly identical in their characteristics, yet the retail prices range from $3,900 up to $5,700. Armed with this information, visitors may decide which factors are most important to them, whether it be price or perhaps the jewelers return or upgrade policy. The loose diamonds search engine gives consumers control over the factors that are important to them and to compare over 150,000 diamonds from around the web.

Research has shown that most purchases made from online jewelers are from repeat visitors. Consumers are not likely to part ways with several thousand dollars the first time around. To facilitate those return visits, the loose diamonds search engine provides a personal comparison list feature which can be saved to visitors computers or sent via email to themselves or friends. The comparison list is created without asking for any personal information such as names, locations or email addresses thereby assuring a private and peaceful experience.

Estimates show that nearly 30% of engagements in the U.S. take place during the months of November and December. As more and more couples see the value and potential savings in purchasing diamonds online this holiday season, the loose diamonds search engine will become an essential tool in the research and buying process.

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Paul Kaflinski