New Book, Advantage “IP,” Tells Entrepreneurs and Established Companies How to Protect and Profitably Exploit Intellectual Property Assets

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A new book by business attorney Jean Sifleet, “Advantage ‘IP’: Profit from Your Great Ideas”, provides useful lessons on how to protect innovative ideas and turn them into revenue.

The creators of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PlayDoh, Hotmail, Snugli and Curves all made smart moves regarding intellectual property that ensured long-term profits and a competitive advantage. A new book by business attorney Jean Sifleet, “Advantage ‘IP’: Profit from Your Great Ideas”, analyzes these and many not-so-successful examples for useful lessons on how to protect innovative ideas and turn them into revenue.

“Too often, I’ve seen companies and individuals wake up to the gold mine that their intellectual property represents after employees have run off with their formulas or competitors have legally created a knock-off of their product,” says Sifleet, a business attorney, CPA and three-time entrepreneur. “Taking the time to protect trade secrets and appropriately use copyrights, trademarks, patents and non-disclosure agreements pay off big in the long run.”

“Advantage ‘IP’” provides vivid case studies and easy-to-understand charts, explanations and resources on when, why and how to use intellectual property protection measures. Anecdotes and strategic principles make it clear not only how shrewd businesses and creative artists, musicians, photographers and business owners can prevent legal problems regarding their ideas but also gain the maximum return from the value of their ideas in the marketplace.

Jean Sifleet is also the author of “Beyond 401(k)s for Small Business Owners” (Wiley) and Legal Services – “The Smart Fast® Way” (Infinity).

“Advantage ‘IP,’” ISBN 0-7414-2708-7, is available at http://www.smartfast.com/bookstore.html, http://www.buybooksontheweb.com, as well as at popular online bookstores such as http://www.amazon.com for $13.95 US.

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