SEMPO Launches Second Annual Search Engine Marketing Activities and Spending Survey

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Marketing and Advertising Professionals Are Encouraged to Participate in Search Marketing Survey at the SEMPO Website: http://www.sempo.org/survey

As witnessed last year, we expect that the survey will also document emerging trends and market influences, given the evolution and range of search marketing activities. We hope to collect the largest data group yet, among a broad distribution of marketing professionals.

The Search Engine Marketing Professional Organization (SEMPO) announced today that it is launching its second annual comprehensive survey to estimate the size of North American corporate spending on search engine marketing activities and to document key trends in the SEM sector.

SEMPO, a non-profit professional association, represents the common interests of 360 search engine technology vendors, publishers, marketing agencies, consultants and in-house corporate professionals worldwide. To conduct and analyze the research project, SEMPO has contracted market researchers Marissa Gluck and Aram Sinnreich of Radar Research, LLC.

"Our second annual survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending in 2006," according to Dana Todd, SEMPO President. "As witnessed last year, we expect that the survey will also document emerging trends and market influences, given the evolution and range of search marketing activities. We hope to collect the largest data group yet, among a broad distribution of marketing professionals.”

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, in-house marketing professionals and affiliate program marketers.

The survey is available at the SEMPO Survey Page, starting Wednesday. November 3, 2005. Companies and individuals interested in participating may take the survey online. SEMPO plans to release survey results at search marketing and advertising industry events in early 2006.

All survey participants will receive complete results via e-mail. Participants will also be invited to join a free conference call with Radar Research and the SEMPO Board survey committee to discuss findings.

"Given the broad spectrum and depth of our membership base, SEMPO is in a unique position for fielding this annual benchmark survey,” said SEMPO Chairperson and Co-founder Kevin Lee. “We are also pleased that the principals at our partner Radar Research have over a decade of experience in media and online marketing which will add depth to the final survey analysis. We look forward to sharing this year’s survey results with many interested audiences.” Kevin continues, “Search has become a catalyst for change across the media and advertising industry and the SEMPO survey is designed to chronicle that change.”

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. The organization represents the common interests of more than 360 companies and consultants worldwide and provides them with a voice in the marketplace. Among others, SEMPO industry sponsors include MSN, Verizon Superpages, Google and Yahoo!. Search For more information, or to join the organization, please visit http://www.sempo.org.

About Radar Research

Radar Research is a Los Angeles-based research and consulting firm aimed at the nexus of media, technology, culture and commerce. It was founded by two former JupiterResearch analysts, Marissa Gluck and Aram Sinnreich. Radar conducts research on behalf of both corporate clients and non-profit organizations, such as DoubleClick, Sony Pictures Entertainment, Nielsen Netratings, the Online Publishers Association and The Norman Lear Center.

Marissa and Aram each have more than a decade covering the media, marketing and communications industries. They have written extensively about digital marketing, media cannibalization, search engine strategies, and intellectual property, among other topics. Details about Radar Research can be found at http://www.radarresearch.com

Search engine marketers or press interested in talking with about the survey can contact them by phone at 323-304-1094 or 213-925-9851.

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Greg Jarboe
SEMPO
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