Free Lyra Webcast Looks “Under the Hood” of HP’s New Scalable Printing Technology: Thursday, November 3, 2 p.m. EST

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Lyra Research's next Webcast on Thursday, November 3, 2005, at 2 p.m. eastern standard time is titled "Under the Hood of the HP Officejet Pro K550" (http://www.lyra.com). The event will explore HP’s new scalable printing technology (SPT) with particular attention to its implementation in the Officejet Pro K550. The event will include audience Q&A.

Lyra Research's next Webcast on Thursday, November 3, 2005, at 2 p.m. eastern standard time is titled "Under the Hood of the HP Officejet Pro K550" (http://www.lyra.com). Susan Borden, contributing editor of The Hard Copy Observer, and Charles Brewer, managing editor of The Hard Copy Supplies Journal, will host the comprehensive Webcast. The live online event will examine how Hewlett-Packard Company’s (HPQ) scalable printing technology (SPT) is implemented in the Officejet Pro K550 and discuss the technology in general. The editorial team will explore the implications of the new printer for the imaging hardware industry and the ink and laser cartridge markets. The Webcast will also include audience polls and a question-and-answer segment.

“Scalable printing technology represents a sea change in terms of how ink jet printers work. At a much bigger level, it shatters established market dynamics by blurring the competitive matrix of ink jet and laser quality, cost, and performance,” commented Charles Brewer. “We will be taking advantage of the convenient format of the Webcast to provide a top-down presentation of SPT in general and examine how that technology is employed in the K550.”

Specific questions this Webcast will address include the following:

· What are the differences in how SPT is employed in an office printer and in a photo printer?

· What impact—if any—will HP's new office ink jets have on the current ink jet market?

· How does the K550 stack up against color laser printers in terms of performance and total cost of ownership (TCO)?

· What is HP doing to combat the bias against ink jet printing in the office?

In addition, Webcast attendees will have their questions about SPT answered throughout this live Webcast.

How to Register

To attend the free, live Webcast, visit http://www.lyra.com and click on the Webcast banner to preregister. A large number of early registrations have validated the industry enthusiasm for this event. Lyra encourages companies to organize group meetings to view the Webcast. Attendees of the live online event will be entitled to $100 off new subscriptions to The Hard Copy Supplies Journal and The Hard Copy Observer. A Web archive will be available after the event at http://www.lyra.com.

About Lyra Research's Webcasts

Lyra Research's Webcasts allow you to attend industry veterans' engaging presentations on the digital imaging industry's hot-button topics without leaving your office. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight and useful data points on timely issues in the hard copy hardware and supplies industries. Attendees need only an Internet connection and browser and audio capability. No special software is required.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

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Andre Rebelo