Fairfield, CT (PRWEB) November 2, 2005
FOR IMMEDIATE RELEASE
NEW YORK, NY (PRWEB) November 2, 2005 -- Casino Media Group (CMG) has reached casino players throughout the US and Canada since 2004 with fully integrated communication and advertising campaigns that include OOH media, casino POS, on-table felts, on-poker chips, and on-playing cards. In addition, CMG organizes and plans celebrity gala events, including in-house gaming tournaments, as well as broadband on-line, free play promotional tournaments. Clients include: Canadian Club, Beck’s, the Canadian Football League, Bowman’s and Milwaukee’s Best, who have all launched multi media national campaigns utilizing CMG.
CMG has negotiated arrangements with more then 150 casinos in the US giving the Company unprecedented access to the casino floor and to the 60 million adult consumers who made almost 300 million casino trips last year.
“Casinos are an untapped adult media landscape,” said Walter Marcinowski, Marketing Director at CMG. “The audience is highly affluent, they travel extensively and they are predisposed to trying new things. They are a very desirable advertising target.”
CMG data supports this image of a vibrant, spending adult. In addition, the CMG research reveals that women comprise 54% of the casino player market market. It also identifies demographic gaming preferences to allow the advertiser to target specific groups such as 21 to 34 yr old males who prefer poker. Females in the same group will play Black Jack while more mature gamers will play the slots.
“We offer a fully integrated media package that includes Print, OOH, Broadband, TV and radio elements," Marcinowski said. "Our goal is to empower the consumer in an emotionally, experiential setting. It’s not about counting eyeballs, it’s about living quality experiences.
"Currently, poker is king in this realm, but CMG is always innovating new turn-key media packages to satiate most any target audience. From the CMG Poker challenge we have expanded our titles to include the following," he said.
Sports Book Sponsorships: The male audience’s favorite past time
Slot Sponsorship: The mature player’s preference.
Asian Gaming: Dedicated to a cultural experience
Club Experience: Hot, Young, 21 and Music-oriented
Ballroom Dancing: It is slowly building a strong level of participation throughout the country.
Domino Tournaments: Presently a strong Hispanic market which is rapidly filling the mainstream
Backgammon & bird watching events: The wealthiest and most educated patrons who spend more money per capita on their hobby then any other enthusiast.
“I remember a saying that ‘the best way to predict the future is to create it'," says Walter Marcinowski. "That’s what we are about."
For more information, contact
Casino Media Group