New York, NY (PRWEB) November 3, 2005
Interactive Edge, a leader in data analysis and presentation software, announced today that Mr. Paul Greifenberger has joined the company as Executive Vice President. Greifenberger will report directly to Zel Bianco, Founder and Chief Executive Officer of Interactive Edge.
Greifenberger brings more than 16 years of Enterprise Business Intelligence experience to Interactive Edge including a strong background in the Consumer Products Goods industry. Throughout Greifenberger’s career he has provided emerging Business Intelligence companies with solid leadership and helped them attain rapid growth. At C-bridge Internet Solutions (later eXcelon), one of the fastest growing internet services provider, Greifenberger held the title of Business Unit President and was primarily responsible for growing revenue from $18M to $85M over a 12 month period. Prior to eXcelon, he was also a founding member of i2 Technologies CPG Supply Chain Management business unit, successfully creating multi-million dollar client engagements during the first year of operation. Greifenberger has also engaged in selling BI enterprise software for IRI Software, progressing to the position of Regional Vice President over a 6 year period and managing the fastest growing region prior to its acquisition by Oracle.
Discussing the appointment of Greifenberger, Zel Bianco said, "Interactive Edge has built an enviable record of achievement with many of the leading CPG companies in the Fortune 500. The leadership and business intelligence knowledge that Paul brings to Interactive Edge will clearly add to our depth and will prove vital to growing our business with clients and partners."
He added, "Paul's presence and experience supplement our strong executive staff, and will help our growth with new markets and products. I am confident that his management and business development skills will also make an important contribution and help ensure that we continue to deliver the highest quality products and service to our customers."
Interactive Edge, which was founded in 1994 is best known for its award-winning interactive presentations and analysis software solutions for the consumer packaged goods (CPG) and other industries. The New York City-based company also builds other technology-enabled selling solutions, such as Interactive customer applications and e-Learning web-portals for mostly Fortune 500 clients in the United States, Canada, Europe and the rest of the world.
Greifenberger graduated from the University of Michigan’s MBA program in 1989, and earned a BS from the Syracuse University School of Business in 1985.
About Interactive Edge: Interactive Edge delivers data analysis and presentation solutions to the world’s leading consumer goods manufacturers that drive and validate strategic business decisions. Our solutions can be quickly implemented to increase productivity and improve the depth and quality of data analysis in creating effective sales and marketing presentations which help drive sales by providing action-oriented insights.
Interactive Edge works with many of the world’s leading consumer goods companies including Anheuser-Busch, EJ Gallo Winery, Cadbury Schweppes Americas Beverages, Pharmavite, Hormel Foods, and Colgate-Palmolive, Diageo, Osram Sylvania, Fisher-Price/Mattel, Pepsi-Cola and many others.
For further information on Interactive Edge please visit us at http://www.interactiveedge.com.
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