Carmen’s Cupones Y Consejos Celebrates 5th Year and Releases 2006 Program Schedule
Carmen's, entering its 5th year as the leading Co-op Direct Mail Program to U.S. Hispanics, reaches millions of Hispanic households each mailing, in the top 11 U.S. Hispanic states and 17 markets, for as little as 3.5 cents per household. Clients in the categories of consumer package goods, telecommunication and Internet service providers, financial services, retailers, insurance companies and a host of others have been
able to see significant ROI from their advertising in Carmen's.
Aliso Viejo, CA (PRWEB) November 3, 2005 -- After 4 successful year's Carmen’s keeps on delivering. This time by announcing the release of their 2006 Program Schedule, allowing any company having an initiative to reach U.S. Hispanic households, the ability to do effectively and inexpensively. With participating companies such as GEICO Insurance, Kern's Beverages, STAPLES and QWEST Communications among many others.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach over 2.5 million households nationwide with each mailing, for as little as 3.5 cents per household, but one that would also benefit the Hispanic community through a medium that had overlooked this consumer far too long. We are happy to hear the success stories that our clients bring to us everyday."
The Carmen’s program offers advertisers a unique opportunity to communicate directly with US Hispanic households, the largest growing minority segment of the population. It reaches millions of Hispanic homes per mailing in 11 states and in the top 17 U.S. Hispanic markets. It arrives in an attractive 6” x 9” flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Carmen’s next mailing is just a couple of weeks away, just in time for the Holidays. For those advertisers who did not participate, Carmen’s will mail again in January, so there’s time to be included. If a company does not have existing materials and wishes to participate in the program, Carmen’s can create an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
With Carmen’s there is no mailbox “clutter”, since the typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general U.S. population. In addition, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more, according to two surveys by Dimension/Draft and Data Research Group. Hispanic consumers also tend to be price conscious and 46% say they “always” or “sometimes” use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the U.S. (NCH Marketing Services’ Hispanic Coupon Survey, 2002). When you combine all of these factors, it’s not difficult to see why more top marketers are including direct mail in their Hispanic marketing programs and the best source to provide them with top ROI’s is Carmen’s Cupones Y Consejos®.
For more information on the Carmen’s Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390.
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