New Software Makes Agency Performance Reviews Easy and Efficient

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Decide Ware’s Web-based Service Facilitates Client/Agency Assessments.

We’ve developed software that eliminates much of the time consuming and disruptive aspects of the process and enables pro-active relationship management that can be easy, efficient, and constructive

Agencies and clients generally find the review process of an agency’s performance to be time-consuming and daunting. A new Web-based software from Decide Ware can change all that.

“We’ve developed software that eliminates much of the time consuming and disruptive aspects of the process and enables pro-active relationship management that can be easy, efficient, and constructive,” says Derek Groom, Managing Director of Decide Ware.

Based on decades of industry experience, Groom and his partners with the strategic support of Ernst & Young have developed the Agency Relationship Optimizer (ARO). The tool helps marketers identify and correct problems to keep the relationship at peak performance.

The ARO is extraordinarily flexible and allows customization to the individual needs and unique elements of any client/agency relationship. This makes it ideal not only for use with advertising agencies, but also public relations, promotion, media and interactive agencies as well.

Since the entire process is conducted online, input can be easily gathered from a variety of participants across the globe without complicated software installation. In addition to the responsible ad manager and agency representative other parties involved in the day-to- day conduct of the account can participate as well. Often this input is missing from more conventional paper-based reviews. Such robust assessment often results in more useful insights leading to clear and specific refinements and improved business results.

For additional information on Decide Ware’s Agency Relationship optimizer, contact Steve Raye at 860-651-4654 or visit Decide Ware's US representative, Brand Action Team.

Decide Ware Pty Ltd is an online software development and support company based in Australia with a network of consulting partners and clients located around the world. Decide Ware offers a suite of on-demand business applications based around decision making, performance measurement and benchmarking. The company’s line of products is geared to increasing business effectiveness and efficiency and delivers fast ROI.

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Steven Raye
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