Spunlogic Wins Gold and Silver AMYs for Holiday Inn and Hotel Indigo Email Campaigns

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Spunlogic is proud to announce that they were winners of Gold and Silver awards in the Email Marketing category of the 2005 AMYs. The AMYs are given by the Atlanta Chapter of the American Marketing Association (AMA). The Gold winner was for a campaign announcing the new Hotel Indigo, and the Silver was for the Ten Year Anniversary Sale email campaign for Holiday Inn.

Spunlogic is proud to announce that they were winners of Gold and Silver awards in the Email Marketing category of the 2005 AMYs. The AMYs are given by the Atlanta Chapter of the American Marketing Association (AMA). The Gold winner was for a campaign announcing the new Hotel Indigo, and the Silver was for the Ten Year Anniversary Sale email campaign for Holiday Inn.

The Gold Award went to the "Reconnection Email" for Hotel Indigo, an Intercontinental Hotels Group (IHG) property. IHG wanted to begin promoting this new hotel through email marketing. The unique challenge with this campaign was that the distribution list had been collected over ten months but had not been communicated to during that period. This problem was compounded by the fact that Hotel Indigo is not yet a recognizable, trusted brand. The email achieved an open rate of 58% and a click-through rate of 36%, far surpassing the initial goals for the campaign.

The Silver Award went to the Ten Year Anniversary Sale email campaign for Holiday Inn. The primary objective of the campaign was to get recipients to book a hotel stay online within the booking period of June 1st – 10th. Email metrics and revenue goals were benchmarked against an average of all other IHG sale-based emails. The email resulted in a 216% increase in click-through rate and a 323% increase in revenue above the benchmarked average of IHG emails.

"The success of these email campaigns continues to show the effectiveness of our Online Behavior practice," said Donovan Panone, VP of Online Behavior for Spunlogic. "By starting each project with a full assessment of the target audience and formulating specific tactics required to convert users and move them through the buying process, we continue to achieve amazing results for our clients."

The AMA presents its AMY Awards annually, which recognizes effective marketing, advertising, public relations and communications campaigns conducted by Atlanta companies over the past year. Distinctly different than other award programs that focus only on creative execution, the AMY Awards recognize the importance of precisely defined goals, brilliant strategic insight, exceptional execution and relevant measurement systems. The awards are considered one of Atlanta's top marketing accomplishments.

About Spunlogic

Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.

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Jeff Hilimire