PARIS FRANCE (PRWEB) November 4, 2005
FALKEN INDUSTRIES LTD – Clean Plus® Product Group today announced that it had agreed to sponsor leading pilots Florence BOURGNON (age 33) and Corentine QUINIOU (age 23) for the much coveted rally, the Lisbon – Dakar 2005.
This is the fourth time that the Clean Plus® product group sponsors one or more vehicles in this major racing event. The Clean Plus® all women rally team will be driving a Toyota 4x4 Land Cruiser in the T2 category.
John Carricaburu, Assistant Vice President Operational Marketing stated : “Sponsorship of auto races, rally, and similar events produce an important media impact for Clean Plus® products.” Andrew Eakin, New Business Development Officer added : “All participants will also be supplied with Clean Plus® “Pro” degreasing, hand cleansing, glass and other maintenance products.” Clean Plus® Auto Care “Pro” is a leading line of “Body Shop Safe” products for body shops, and renovation and restoration centers.
The Clean Plus® pilots have an impressive line-up of solid wins to their credit, and figure among the top rated female racing teams. The female market is a primary market targeted by Clean Plus® consumer products. Helle A Madsø, Executive Vice President – Europe stated : “ Sponsorship of all female racing teams is wholly consistent with Falken’s Clean Plus® strategy, with over 57% of our sales to this important market segment, we were first in our industry to recognize the market potential and capture it.” Clean Plus® “Premium” products hold an impressive lead over all competitors in this market segment, and Falken intends to complete its price and quality line up with the forthcoming launch of Clean Plus® “Classic” products destined to the hypermarket and supermarket activity sectors.
Major international press and television coverage is assured. The race will start in Lisbon, Portugal on December 31 and continue through grueling desert routes to Dakar, Senegal to conclude on January 15, 2006. Major press and presentation events will occur between December 26 and 30 and Clean Plus® products will be widely available and distributed through local distributors. The race and Clean Plus® team can be followed by internet and will be reported each day on national television.
Rishard Lebbe, Assistant Vice President Communications, stated : “Clean Plus® partnership in major female racing events is a tradition. Clean Plus® also expects to sponsor all female teams in 2006 for the World Cup FIA of all terrain vehicles consisting of 6 legs in Africa, South America, and the Middle East, the Oman Desert Express, the Rallye Aîcha des Gazelles in Morocco, and will run its own vehicle piloted by Helle A. Madsø, a 1959 TR3 A in the Tour Auto Nationals, and in the 24 Hour Le Mans.”
ABOUT FALKEN INDUSTRIES LTD
Falken Industries Ltd. Is a leading manufacturer of innovative wet wipe products. Its core product group is the leading Clean Plus® brand of high performance products - http://www.cleanplus.com through which it ensures the development and commercialisation of specialty cleaning and maintenance products for consumer and industrial applications.
Through its associate in St Pierre les ElBeuf, Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials costs.
Clean Plus® Auto Care® “Premium” is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage – see http://www.cleanplus.com.
Distribution is ensured through Falken’s unique “Super Distribution” concept. Super Distribution Agreements provide large and successful distributors with a contractual exclusivity for a given geographic area, market segment and activity sector(s).
Currently, the Clean Plus® and related product lines are sold throughout Europe. The products are currently sold in France, Norway, Denmark, Finland, Sweden, Iceland, The Netherlands, Austria, Germany, Switzerland, Luxembourg, Belgium, Cyprus, Italy, Spain, Portugal, Greece, Hungary and Estonia. Additionally, Clean Plus® products are exported to a number of other countries through its distribution channels. The Company’s clients include: the largest distribution networks in the automotive sector, major gasoline station chains, exclusive retail auto aftermarket chains, and a distribution network in the cleaning and health sectors in France. The Company regularly sells products to government agencies and a large number of national and multinational firms.
All products are sold in all languages in which Clean Plus® makes a market and are manufactured to service the whole of the European market. Consumer products are manufactured in different editions, i.e., NE Northern European (Finland, Norway, Sweden, Denmark, Iceland and the UK); CE Central Europe (Belgium, Holland, Luxembourg and Germany); SE Southern Europe (Portugal, Spain, Italy, Greece and Cyprus); US United States (the US, Mexico and South America, and C Commonwealth (Canada, and the Commonwealth countries other than the UK).
The Clean Plus® line of products is divided into 2 segments, the consumer line and the professional line within which are housed a number of product groups – for more detailed information consult the company’s web page at http://www.cleanplus.com.
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.