San Francisco, CA (PRWEB) November 4, 2005
Cellpup (http://www.cellpup.com), the only company dedicated to making educational software for cell phones, announced today it is giving away a study tool to help future U.S. citizens study for their citizenship exam—on their cell phones. Cellpup is a startup company that launched its Web site and debut line of language learning tools on September 22. Cellpup takes advantage of the way young people use cell phones in their daily lives—between classes, on the bus, during brief windows of time—to help them memorize words, facts, and concepts.
“Cellpup seeks to encourage an informed citizenry and the habit of voting by releasing this free product on Election Day, November 8,” said Rose Castorina, Co-founder in charge of content and strategic partnerships. “Cellpup Citizenship will help people studying for the exam quickly master the facts they need to know to pass the test to become U.S. citizens.”
“We believe the process of naturalization of foreign citizens or nationals is an important part of our democracy, and are happy to be able to support the process—and to encourage new citizens to vote,” said Ms. Castorina. Cellpup Citizenship includes all of the questions and answers from the U.S. Office of Citizenship and Immigration Services Web site, as well as the terms and definitions provided in their glossary, in a simple quiz-like format for the cell phone.
Keys to the Cellpup concept, Jennifer Taylor, Co-founder in charge of marketing, explained, are ease of use and entertainment value—both of which increase the likelihood of frequent exposure to new material—and thus its storage in long-term memory. The team began with languages, where repetition, ease, and frequency of study vastly increase success in vocabulary memorization. They are now extending this approach to other content domains such as citizenship, test preparation, history, and chemistry. “The goal is to help anyone memorize the essentials of whatever they’re learning—Spanish, SAT prep, or Chemistry wherever she is—waiting in line, riding a bus, or in the back of her parent’s car,” said Ms. Taylor.
Why the name Cellpup? “Because puppies are smart, mobile, energetic, and learning all the time,” said Ms. Taylor.
Cellpup is the only company dedicated to streamlined learning tools for cell phones—the next step in students’ mobile lives. A startup, Cellpup went live September 22, 2005. For additional information, visit Cellpup’s Web site: http://www.cellpup.com.
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