“Mending the Marketing / Selling Gap" Public Teleconference Announced

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Companies waste as much as 25% of their marketing and selling budget due to misalignment of goals, processes, and resources. The teleconference will interview Robert Schmonsees, author of "Escaping the Black Hole - Minimizing the Damage of the Marketing-Sales Disconnect" to review the causes and the solutions to this crucial problem.

Unfortunately, more than 25% of the total cost of marketing and sales is often wasted and lost forever by misaligned assets, processes and activities. Most executives acknowledge that there is a problem between marketing and sales but many of them just shrug their shoulders and treat misalignment much the same way parents treat puberty..."There's nothing I can do about it, right?"

On Thursday, November 10, 2005, Michael Webb will interview Bob Schmonsees, author of “Escaping the Black Hole - Minimizing the Damage from the Marketing-Sales Disconnect” to explore the issues surrounding misalignment, answer the following questions, and provide a roadmap for turning marketing and sales into a sustainable competitive advantage.

  • What causes the disconnect, and is it getting worse?
  • What are the symptoms companies feel every day, and what does the problem really cost in time and money?
  • How can you get senior management engaged and involved?
  • What can companies do to mend the gap?
  • What are the experiences of companies who have taken these steps?

Read Michael Webb’s review of “Escaping the Black Hole” in the articles section of http://www.salesperformance.com, under Sales and Marketing Management articles.

In this teleconference you'll learn examples of marketing and selling business practices that have created dramatic improvements. You will also receive examples and common sense advice on how to get your team to work together more effectively. We will hold a question and answer period after the presentation to answer all of your questions live on the teleconference. A recording of the call will be made available shortly afterward to registered attendees only.

Date:     Thursday Nov 10, 2005

Time:     5:00 Eastern

         4:00 Central

         2:00 Pacific

Fee:     This will be a free call

Registrations are being taken at the following url:

http://www.salesperformance.com/sellingvsmarketing.aspx

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