Search Engine Marketing Firm iProspect Experiences Meteoric Growth In the Netherlands

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iProspect Netherlands lands major brands, including DHL and ING Card.

Search engine marketing as a whole is barely scratching the surface of what’s possible in the United States alone

iProspect, the Original® Search Engine Marketing Firm, today announced that iProspect Netherlands has experienced tremendous growth during its first four months in business, already serving a number of major brands, including DHL and ING Card. A division of Aegis Group plc’s Isobar Communications digital network, iProspect looks to continue the global extension of its brand into the European and Asia-Pacific marketplaces.

“iProspect Netherlands was only launched at the end of June 2005, and already serves around 20 major brands -- substantial advertising accounts,” said Marc Noët, Managing Director, Isobar Communications Netherlands. “The search engine marketing knowledge and recognized ethical approach of the iProspect brand in the U.S. that have been duplicated in the Netherlands are two of the key factors in this rapid growth. Our original goal was to become the third largest SEM firm in the Netherlands within nine months. Having achieved this goal in less than half the time, we’ve re-set our sights on achieving absolute market leadership within the Netherlands search marketplace and further re-enforcing the leadership position Isobar Communications already has here," according to Noët.

“iProspect Netherlands’ tremendous growth is demonstrative of the respect the iProspect brand generates,” said Nigel Morris, CEO of Isobar worldwide. Morris continued, “The iProspect brand is globally recognized as the premier player in the search engine marketing arena. iProspect’s thought leadership in the marketplace and reputation for excellence in process, technology, and results speak for themselves. Without question, it is a brand that fits perfectly with Isobar’s strategy to create a global network comprised of the very best digital agencies in all key disciplines. This should be seen as just one part of a global search strategy that is being rolled out in a carefully planned and rigorous way.”

iProspect Netherlands is the first of many planned global brand expansions into the European and Asia Pacific marketplaces. Leveraging the knowledge, expertise, and ethical standards resident at iProspect in the U.S., the Netherlands’ search engine marketing firm was able to ramp-up with impressive speed and land major brand advertisers by leveraging the trusted iProspect name.

"We chose iProspect as part of our overall online media,” noted S. Schroeders, Distribution Manager at ING Card. Schroeders continued, ‘”Their specialized knowledge and dedication to search engine marketing ethics made us choose them."

According to J.P. Duurland, Head of Marketing Communications at DHL, “iProspect Netherlands significantly positions DHL as a market leader in this rapidly growing online media channel.”

Acquired by Isobar Communications at the end of 2004, iProspect is respected worldwide for the quality of their tools, process, and people, and is considered a key component in its parent’s strategy to develop a global digital network.

“These are exciting times here at iProspect,” said Fredrick Marckini, the firm’s founder and CEO. “As the iProspect brand is launched in international markets, the opportunities for our clients to leverage true, in-country search marketing expertise is something we know will produce powerful results. By offering a true, in-country, search engine marketing network, the possibilities for leveraging best practices and the power of search internationally are significant.”

“Search engine marketing as a whole is barely scratching the surface of what’s possible in the United States alone,” said David Verklin, CEO of Carat North America and of Aegis Group’s Asia-Pacific division. “More and more, search engine marketing is a game that is played without borders to reach audiences all over the world. Through our planned expansion of the iProspect brand into Europe and Asia, we are building the next generation of search marketing capability. It’s not enough to be found by searchers within the borders of the U.S. We want to help our clients reach searchers from Holland, to France, Japan, South America and beyond. As more and more citizens of the world go online, they continue to rely on search to identify products and solutions, and it will take a truly global search engine marketing firm with ‘boots on the ground’ in each country to connect these searching audiences with brands. We’re excited about iProspect Netherlands’ early success in pursuit of that vision.”

About iProspect

iProspect® is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA™, and Web analytics through their own SEM-configured version of WebTrends™. Located in Watertown, Massachusetts, the company can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or creed@iprospect.com.

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