Internet Radio Station Breaks Through To Unprecedented Listenership

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BreakThru Radio provides independent and un-signed artists five million listeners as it launches new Website.

With the launch of BreakThru Radio (BTR) in July of this summer, listeners around the globe (more than 5 million total ) have logged on to hear unsigned and independent artists. BTR exclusively plays a new band during every broadcast, bypassing repetitive playlists that inhabit traditional radio stations. BTR now has retooled their website to offer both fans and artist the most thorough listening experience on the net.

One of the reasons for the success of BTR has been the empowerment of their DJs to pick and play their own music instead of relying on computer generated corporate programming. BTR DJs are distinct individuals who take music personally and are committed to it. They have been able to tell listeners how they feel about music and why they play the artists they do. The format of BTR has allowed listeners to become instant fans of unknown artists throughout the country. With the new website, BTR enables listeners to become even more a part of the music by providing detailed sections such as an artist calendar, featured artist profiles, exclusive listener IM capabilities and music reviews

"The artists on BTR have proven that their talent is the key to BTR's success," said Cal Rifkin, Co-Founder of BreakThru Radio. "Our artists are used to performing in front of 20-50 people in clubs across the country and with nearly 100,000 listeners a day logging onto BTR; they now have an audience that would fill the Rose Bowl."

One of the most exciting new features of the site will be launch of the BTR music store (scheduled to be available on December 1, 2005. Listeners will have the ability to download their favorite artist's songs for $.99. BTR can now support and enhance the careers of unsigned artist by providing musicians the ability to market their music to 100,000 listeners a day.

“BreakThruRadio is ahead of the game, bringing new artists to a huge audience looking for a fresh sound, with the quickest interface I've ever seen on the net,” said I Am Jen, one of BTR’s featured artists “I couldn't be more excited to be a part of the BTR movement. It's obvious to me that the listeners are in charge here and. the tired formula of the 'old music industry'is clearly being left behind.”

Listeners can anticipate variety as BTR incorporates music from all genres and is hosted by an eclectic group of DJs. BTR gives support and a voice to hundreds of talented upcoming artists and DJs as they begin to establish themselves in the music industry.

BTR can be heard on http://www.breakthruradio.com or http://www.NYTrack.com, New York’s only website dedicated to the tri-state high school track community thus reaching over 5 million high school students. For additional information about BreakThru Radio, please contact John Krisiukenas: 917-609-4844.

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John Kristiukenas
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