New Hosted CRM Portal Application Set to Shake Up Market

In November, US based iport4business.com Inc release their new hosted CRM portal applications iportinstant. The new solution is aimed squarely at the small to medium sized enterprise (SME) and is aggressively priced at only $10 per user per month. The portal solution includes fully functioning sales opportunity management, customer service management, project management and document management applications as well as a news and discussion forum function.

(PRWEB) November 6, 2005 -- In November, US based iport4business.com Inc release their new hosted CRM portal applications iportinstant. The new solution is aimed squarely at the small to medium sized enterprise (SME) and is aggressively priced at only $10 per user per month. The portal solution includes fully functioning sales opportunity management, customer service management, project management and document management applications as well as a news and discussion forum function.

The hosted CRM application market is already both busy and burgeoning, so why is the release of yet another application of any significance? Well, as the costs of deployment start to creep up and with many of the players setting their sites firmly on the enterprise market, many users and analysts recognize the need for a simpler and more cost effective solution for the smaller business.

Based in Houston, Texas, iport4business.com Inc have been supplying portal solutions since 1999 and are about to launch (November) their new hosted CRM application, iportinstant. The hosted applications will be priced aggressively at only $10 per user per month with no fixed contract.

“We thought about the pricing strategy for a long time” admits Chic McSherry, CEO of iport4business.com Inc “What we don’t want to do is devalue our product nor destablize the market. But it is clear that many of the more established players like salesforce.com are setting their sites higher and higher and therefore missing the point for the smaller businesses. Instead of adding value, by packing their offerings full of features they are in reality delivering redundancy to much of their userbase plus adding to costs of administration as smaller customers have to opt out of more and more of the functionality being delivered specifically for their enterprise customers.”

Iportinstant launches with a full suite of applications: Sales Opportunity Management; Customer Service Management; Project Management; Document Management and News and Discussions. It is one of the very few hosted portal application solutions that offers the complete range of CRM functions in one package without the need to sign up for each individually. Furthermore, every application within the iportinstant environment can be completely tailored to each customer’s processes and data needs plus it allows for a customer service portal where buyers of iportinstant can allow their own customers to access the portal for service and project management in a controlled way.

“Because of the way we have structured the portal, with the most common fields and options pre-configured, small businesses will be able to take it and use it out-of-the box pretty much right away. If they need to customize it to fit the way they work we have a whole range of tools built into the portal for them to do that themselves with no additional cost. If they want to totally customize it so that it looks just like their web-site then that can be done by us for them. Even if they want to build completely new applications and deploy them through the portal we can do that too. In short, the basic CRM applications we provide will allow the small business to realize real value from the technology whilst allowing their budgets to stretch further so that they can invest in only additional functionality that is relevant to them, not try to make use of features that are only relevant to huge corporations” concludes McSherry.

The market, it seems, agrees. In pre-release presentations during October iport4business secured contracts worth $87,500.

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