Showcare Completes Major Rebranding Exercise

Showcare, a leading provider of products and services to the events industry, has just completed a major re-branding exercise.

Toronto, ON – (PRWEB) November 6, 2005 -- Showcare, a leading provider of products and services to the events industry, has just completed a major re-branding exercise. The project, which has been developed over the past six months, has included the identification of materials, brand redesign and finally the introduction of the new brand to the business.

The new branding being unveiled today will inject a new vitality to the company’s overall image and instil a fresh approach to its customer service culture. All of showcare's stationery and literature has been re-designed, including the showcare website. This major Internet project is intended to enhance information and interactivity. Website visitors can now clearly view showcare’s range of products and services, schedule one-to-one demos, subscribe to online newsletters and place orders for event related services.

Debbie Baxter, President of Showcare said: "This has been an important project and one vital in Showcare's strategic development.

A strong brand is key in the ongoing development and sustainability of a business in today's competitive market place, the events industry being particularly so. Showcare has always advocated raising the industry bar and projecting a professional image to our clients. This is further evidence of that commitment.

Showcare has grown strongly over the past four years and our business plan supports further growth and expansion. The development of a strong, professional brand is firmly aligned with our plans and one element which will help us continue to be more and more successful."

About Showcare
Showcare is a leading provider of event management solutions for businesses, associations and event organizers in North America. With more than 20 years experience working with some of the most recognizable event producers in the industry, Showcare continues to lead the way in providing innovative solutions that encompass online and full-service registration, lead capture and measurement, data analysis and reporting, event networking and e-marketing, as well as a range of additional products and services.

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