DigitalGrit Launches Business Blog Service

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Web marketing firm introduces results-oriented web log offering.

Web marketing and technology firm DigitalGrit introduced its Business Blog Service today. The new service offers large and medium sized companies a turnkey solution for creating, maintaining, marketing and measuring the success of a company web log, or blog.

Blogs have had a huge impact on Web marketing efforts. These easily updated Web sites are unique in that the simplicity and speed of adding content encourages “bloggers” to write in an informal manner, unlike that of a traditional corporate Web site. The technology of blogs also facilitates community building via comments and links to other blogs, as well as easy syndication of content via RSS, or “Really Simple Syndication.” According to BusinessWeek, blogs are “simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business – including yours…Blogs are not a business elective. They're a prerequisite.”

DigitalGrit’s Business Blog Service provides end-to-end strategies for corporations including blog creation, content consulting and even writing blog entries. The service further provides publicity and syndication via RSS, blog outreach, and tracking and analytics. Focus will also be placed on leveraging blogs for Search Engine Optimization, an area in which DigitalGrit already has a recognized expertise.

“Businesses need to have a human voice on the Web, and blogs are the easiest and most effective way to respond to that need. Combined with the fact that search engines seem to favor blogs, you can see why they are becoming as essential to businesses as regular Web sites,” says Scott Delea, SVP & GM of eMarketing Services at DigitalGrit. “We’ve seen the benefits ourselves, through our own blogs, which we created and implemented with our end goals of lead generation and thought leadership in mind.”

For more information on DigitalGrit’s Business Blog Service, please call the company’s headquarters at 973.316.9696. Or visit DigitalGrit at ad:tech New York, November 7th and 8th, at booth #414.

About DigitalGrit, Inc.

Established in 2000, DigitalGrit is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing: Developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Combining online marketing channels, proprietary and existing technology, and years of marketing expertise, DigitalGrit is dedicated to helping the businesses realize the full potential of the Internet.

The firm's client list includes some of world's best-known companies, like ADP, American Express, Consumer Reports, Digene, Morgans Hotel Group, Reuters, Sony and Prudential.

DigitalGrit is an active member of The Direct Marketing Association (DMA), with our SVP serving as Co-Vice Chair of the Search Engine Marketing Council; the Interactive Advertising Bureau (IAB); and the Search Engine Marketing Professional Organization (SEMPO). We’re also a Microsoft Certified Partner, and a certified trusted feed partner for some of the Internet’s most popular search engines.

Learn more about DigitalGrit at http://www.digitalgrit.com and on the company’s blog at http://digitalgrit.typepad.com.

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Aimee Kessler Evans
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