Nature Publishing Group and Tony Kotler Partner for ROI Marketing Seminar

As part of an ongoing initiative to better serve its clients, Nature Publishing Group (NPG) will deliver the second in a series of seminars aimed at marketing directors and product managers working within the life sciences.

(PRWEB) November 6, 2005 -- As part of an ongoing initiative to better serve its clients, Nature Publishing Group (NPG) will deliver the second in a series of seminars aimed at marketing directors and product managers working within the life sciences. The breakfast event, which will be held on November 14, 2005 in Washington, DC, will be headlined by Tony Kotler of Kotler Marketing Group who will present a talk entitled “Building an ROI-Based Business Case for Your Offering.”

The seminar will cover the keys to building a credible and compelling data-driven business case and will also discuss the results of Kotler Marketing Group’s ongoing industry study that explores how buyers in the life science industry evaluate purchase decisions, and how suppliers attempt to influence these decisions.

Nature Publishing Group’s first seminar with Tony Kotler, presented in Boston in August 2005, proved immensely popular amongst NPG’s clients. Said John Michael, NPG’s Global Head of Display Advertising, “Nature Publishing Group is pleased to be able to offer our clients tools and information to help improve their business, and we look forward to working with Kotler Marketing Group again on this important event.”

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