iParenting Media Recognizes The Udderly Yours Breast Pillow As One Of The Greatest Products Of 2005

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First of its Kind, Mom-Invented Product Delivers Hands-Free Nursing;Innovative Pillow Holds Breast in Position and Provides Extra Support During Feeding

The Udderly Yours™ Breast Pillow was recognized and chosen out of hundreds of products evaluated as one of the greatest products of 2005 by iParenting Media - one of the Internet's most popular communities for parents and parents-to-be. Designed by a mom to simplify the nursing process, the Udderly Yours Breast Pillow is a crescent-shaped cushion made of high density memory foam that supports and positions the breast upward so that moms no longer need to hold their breast while nursing their baby – ultimately providing a hands-free solution.

“At iParenting Media, we realize the importance of credible product evaluations when it comes to families, and that’s why the iParenting Media Awards program carefully reviews and then recognizes the very best products in the marketplace and makes parents aware of them,” says Alvin All, Chief Executive Officer of iParenting Media. “During the Greatest Products Call for Entry, we received many wonderful items for families. The ones that earned the iParenting Media Award exceeded the high evaluation standards we set.”

To be considered for an award, each company submitted four identical samples of each product, which were then precisely matched within iParenting’s database of hundreds of experienced reviewers using iParenting’s state-of-the-art technology. An expert, a childcare setting and a family reviewed the products and submitted a thorough evaluation of each item. The evaluation process is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Results were compiled and submitted to the iParenting Media Executive Committee for final approval. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

The Udderly Yours Breast Pillow addresses a common problem for the common mom. It is available in four sizes and designed for larger breasted women, as well as women with average sized breasts that are deflated - a common scenario after multiple births. In both cases, nursing can be an extremely challenging and frustrating endeavor as it requires moms to physically support their breast up during feeding making it hard to focus on bonding with the baby and impossible to multi-task by attending to another child or even taking a phone call. When dealing with these forces of gravity, these moms must constantly adjust or hold their breast to provide the best position for their baby. This makes nursing a tiresome, frustrating, and often painful to the wrist-based activity. The Udderly Yours Breast Pillow provides the most comfortable and optimal breast position for nursing, and is conveniently sized so that moms can throw it in their purse or diaper bag and use it on the go.

"One of the biggest surprises after giving birth to my son was how quickly my breasts grew as my body was producing milk,” said Karen Moritzky, mom to her six month old boy. “While I was excited by the fact that I could provide my son with the utmost nutrition, the only way I could get him to latch on properly was by physically holding my breast the entire time I was nursing. This became extremely frustrating and tiresome due to the weight of my breasts, and worse, it prevented me from being able to bond and enjoy this special time. Since using the Udderly Yours Breast Pillow, I can't imagine nursing without it. The pillow frees my hand so that I don't have to worry about keeping my breast in place. It does the work for me and now I can actually relax."

Udderly Yours was established in 2004, and was founded by a mom to help women overcome common challenges they face with motherhood. Its flagship product - The Udderly Yours Breast Pillow - was designed for women who have to physically support their breast while nursing to give moms a much simpler and hands-free process in order to succeed with this endeavor. To learn more about or order the Udderly Yours Breast Pillow, visit http://www.udderlyyours.com.

iParenting Media operates one of the Internet's most popular communities for parents and parents-to-be at http://www.iParenting.com. The company publishes the national newsstand magazine Family Energy: Your Guide to Raising Healthy Kids, the #1 family health magazine in the country (http://www.FamilyEnergy.com), and iParenting Media Award winners are featured in each issue of the magazine. iParenting's Editor-in-Chief, Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and co-hosts an A.I.R.-nominated radio show, Points on Parenting, in which she features her favorite iParenting Media Award winners.

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Nadia Jamshidi
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