Premier Greetings’ Value Strategy Pays Off For Retailers & Offers Consumers Value Choices

Pawtucket, RI (PRWEB) November 7, 2005

Premier Greetings, the value leader in greeting cards, said its offering of more than 20,000 greeting cards at value pricing is gaining wide acceptance with retailers whose shoppers seek high quality and value pricing, with the added benefit that value card selection offers a “halo” value effect for the store.

Premier Greetings is a division of Paramount Cards, America’s oldest and third largest greeting card company.

Andy Meehan, Executive Vice President of Marketing, said, “Americans think greeting cards cost too much, so we created greeting card lines that are priced, designed and marketed to bring value to the greeting cards category, just as consumers deserve. In the process, we learned that the value cards also offer a ‘halo’ effect that shoppers consider the entire store to be value-oriented.”

Premier Greetings has carved out solid growth from its value pricing strategy that focuses on great looking greeting cards designed to offer top quality at value pricing. Retailers marketing greeting cards of Premier Greetings include supermarket and pharmacy stores and chains, specialty card stores and a variety of retailers offering cards at value prices.

Meehan said, “Our strategy is to bring the best greeting cards to market at the best prices. Greeting cards are an internationally accepted way of conveying heartfelt sentiment and the prices should make it easy, not hard, for people to do just that.”

Premier Greetings offers consumers a choice in each value program, one called the “Exceptional Value” program and the other known as the “Dual Pricing” program.

One Premier Greetings pricing program, “Exceptional Value,” offers retailers two card lines for their customers, Wonderful Wishes Greeting Cards for either 49 cents and its popular Thoughtful Moments Greeting Cards at 99 cents a card. The card lines are comparable in value to cards typically selling for $2.50 and $3.50 elsewhere.

The second Premier Greetings value pricing program, called “Dual Pricing,” also offers two lines, including an Image Craft selection of wrapped cards and envelops at 99 cents each, and a Paramount Cards array at $1.99 each.

Meehan noted, “Premier Greetings offers great greeting cards. As part of Paramount Cards, America’s oldest and third largest greeting card company, we have learned to survive and thrive by keeping our finger on the pulse of public demand. People want a great product at a great price and we offer just that.”

“Overpriced greeting cards have given the industry a bad reputation with consumers,” he continued. “We are changing that perception by bringing value with quality. Premier Greetings keeps costs down in production and transportation, but never in quality, and we pass that savings to consumers.”

Based in Pawtucket, Rhode Island, Premier Greetings supplies leading retailers in the U.S. and Canada top quality greeting cards and traffic building value-marketing programs. Premier is a division of Paramount Cards, America’s oldest and third largest greeting card company, featuring beautifully designed greeting cards, wraps and related products designed by a world-wide network of artists and writers, produced in state of the art factories in North America. Other Paramount Cards operating subsidiaries include Cardsmart Retail Corporation, a fast growing national chain of value priced greeting card and gift stores; Image Craft, the second largest greeting card publisher in Canada and supplier of over 90% of the dollar greeting cards sold in Canada; Lawson Falle, the second largest Christian greeting card publisher; Images From The Heart, which markets products including handmade greeting cards sold through http://www.cardshopinabox.com; Paramount International is a leading supplier of private label and custom produced greeting cards and related products around the world.     

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