Does Your Web Site Design Inspire Enough Confidence and Trust to Convert? Learn from the Experts at The Northeast Ohio Usability Professionals’ Upcoming Event
Local experts in interactive design will discuss how Web design can be used to improve customer experience and overall site performance at The Northeast Ohio Usability Professionals’ Association’s upcoming November 17th event.
(PRWEB) November 8, 2005 -- The Web has come a long way since Y2K when usability guru Jakob Neilson proclaimed “Flash is 99% Bad” and called for the “End of Web Design.” In today’s world, usability alone is no longer enough to win the hearts, minds (and wallets) of your Web site visitors. According to consumerwebwatch.org, nearly half of all consumers will assess the credibility of your site based on its aesthetic appeal and visual design.
Just as the expectations of today’s Web site visitors have grown increasingly sophisticated, so have the techniques of Web designers and usability professionals. Join The Northeast Ohio Usability Professionals’ Association (NEOUPA) on Thursday, November 17th for a panel discussion on how to best use Web design to improve customer experience and overall site performance.
NEOUPA has assembled a seasoned panel of experts to address the latest user-centered design techniques, best practices, and emerging new media technologies.
Topics covered:
| | - Redesigners verses realigners: The difference between good and great
- Transitioning from print to Web: Designing for users
- Web design techniques and best practices: Site search, page graphics and flash
- Harnessing the power of interactive multimedia: Strategies to improve communication & the user experience
- The future of Web design, what’s next?
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Meeting Time: 6:30 pm – 8:30 pm.
$20 for non-members
$15 for NEOUPA members
$10 for students
Location: Progressive Insurance, 6300 Wilson Mills Road, Mayfield Village, Ohio
Register today at www.NEOUPA.org
Featured panelists include:
Craig Minch
Craig Minch is a Cleveland native and 6-year interactive design veteran. He is Creative Director at Digital Day Creative Group, an interactive design and marketing firm located in Northeast Ohio. Craig is known for producing clean, easy-to-use, and search engine friendly designs, interfaces and commerce systems. His work has been recognized by the American Institute of Graphic Artists (AIGA), Flash Forward, the Webby Awards, Graphic Design USA , Print Magazine and the Web Marketing Association.
John-Paul Walton
John-Paul Walton is a designer for Nesnadny + Schwartz, a design firm located in Cleveland, Ohio. Focusing on interactive and Web design, he has produced Web sites, CD-ROMS, and other media for institutions, corporations, and organizations nationwide. His work has been featured in publications such as Print, Graphis, and Graphic Design: USA, winning numerous design awards. John-Paul is especially interested in interaction design, and the role that interface plays in communication and user experience. He is the Interactive Design chair of the Cleveland chapter of the American Institute of Graphic Arts (AIGA). John-Paul is also an active artist, composer, and member of 409 - a digital art and design community active in Cleveland, through which he has been involved in gallery shows, performances and collaborative projects.
Todd Bertsch
Todd Bertsch is currently a Sr. Web Designer at Insurance.com, an online insurance resource providing real-time comparative auto insurance quotes located in Solon, Ohio. Todd has 10 years experience in Web and user-centered design. Todd is a published author and teacher. He has taught graphic design courses at Cuyahoga Community College for 5 years, and is currently teaching graphic design at the University of Akron. He is a member of Northeast Ohio Usability Professionals’ Association and The Web Association. He is also creator of DesignDump.com, an online resource for graphic and Web designers.
Register today at www.NEOUPA.org
More Information
Suzanne Galvez, Vice President of eMergent Marketing, www.emergentmarketing.com, will be the moderator of this event. For more information, please contact Suzanne at 216-245-0494.
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