The Borenstein Group is hired by Insight Systems Corporation, Federal Financial Management Applications Developer, as Branding Agency Partner

The Borenstein Group is hired by Insight Systems Corporation, Federal Financial Management Applications Developer, as Branding Agency Partner.

Fairfax, VA (PRWEB) November 9, 2005 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by Insight Systems Corporation to help develop its brand identity in the federal information technology marketplace. The Borenstein Group will help Insight develop and deploy brand strategy and market positioning.

Insight Systems Corporation is a trusted IT partner to the federal government agencies. Leveraging a combined hands-on management experience of over 30 years in building, deploying, operating, and maintaining state-of-the-art enterprise applications, Insight Systems leads the industry with development specialties in the areas of financial, statistical, and performance-monitoring systems that are results-oriented and focus on achieving the customer’s mission.

Founded in 2001, Insight Systems Corporation is a Certified Disadvantaged Woman-Owned Small Business (8a) with headquarters in Arlington, Virginia and extensive service capabilities in alignment with the needs of the federal enterprise. Operating under its motto of “delivering best value through total insight”, Insight delivers enterprise-wide solutions that help the entire client organization collaborate, share, and manage data, no matter how complex.

Nancy Abramson, Insight’s founder and president stated “We selected The Borenstein Group as our branding partner because of their communications expertise in both Business-to-Government and Information Technology marketing. We sought an agency that understands our pursuit of excellence.”

Gal Borenstein, President of The Borenstein Group, added "We are honored to add Insight Systems Corporation to our family of trusted Business to Business clients. Financial management systems are a strategic area of importance to many Chief Financial Officers and Chief Information Officers within the federal IT marketplace. Insight’s knowledge and expertise positions it well for fast growth."

About The Borenstein Group
The Borenstein Group, Inc. is a national integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of upstart to mid-market technology firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software, and biotechnology. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain creative technology brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit http://www.borensteingroup.com.

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