“The Big Moo” Marketing Book an Instant Bestseller

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Seth Godin’s latest book, “The Big Moo: Stop Trying to be Perfect and Start Being Remarkable,” which includes a contribution from Promise Phelon, a leading thinker in customer leveraging, is an instant bestseller that is already changing how people think about business while also making a difference to the three charities that receive all profits from the book. “The Big Moo” debuted at number eight on the Wall Street Journal’s Best Seller Business Book list and has stayed in the Amazon.com 100 list, which continuously ranks their bestsellers.

Seth Godin’s latest book, “The Big Moo: Stop Trying to be Perfect and Start Being Remarkable,” which includes a contribution from Promise Phelon, a leading thinker in customer leveraging, is an instant bestseller that is already changing how people think about business while also making a difference to the three charities that receive all profits from the book. “The Big Moo” debuted at number eight on the Wall Street Journal’s Best Seller Business Book list and has stayed in the Amazon.com 100 list, which continuously ranks their bestsellers.

Godin, a best-selling author of several marketing books, recruited what he calls “33 of the world’s most talented and engaging business leaders and authors” to contribute and Phelon shares the pages with the likes of visionaries such as Malcolm Gladwell, Mark Cuban, Guy Kawasaki and Chris Meyer. “The Big Moo” follows in the footsteps of Godin’s previous bestseller, “Purple Cow.” The latter challenged organizations to become remarkable; “The Big Moo” provides insight into meeting that challenge.

“We managed to write a book for everyone... a business book for people who don't buy business books," said Seth Godin. "Making the top 10 of the Wall Street Journal’s Best Seller List the first week the book is available is a terrific validation and a great way to raise money for our charities.”

Promise Phelon, founder and CEO The Phelon Group, a strategic consultancy helping enterprise technology companies better understand and monetize their customer relationships, is among the select group of top business leaders contributing to “The Big Moo.” Phelon was on hand for the launch of “The Big Moo” book tour last week in New York with an exclusive event for media and invited guests featuring the authors. The event marked the beginning of a yearlong tour celebrating the authors and accomplishments of the charitable organizations benefiting from the sales of this book.

The book signing party was “one of those rare events that leave you inspired,” said Phelon. “Not only from a business standpoint because of the high energy of the authors who attended, like Tom Kelly, Kevin Carroll, Jackie Huba, Dave Balter and of course Seth, but also because we were able to see, in a very, tangible way how 100% of our royalties will positively impact families through hero organizations like Room to Read, The Acumen Fund and Juvenile Diabetes Research.”

All 33 contributing authors are donating their royalties to three charities: The Juvenile Diabetes Research Foundation (http://www.jdrf.org), Room to Read (http://www.roomtoread.org) and the Acumen Fund (http://www.acumenfund.org). Proceeds from the sale of the book have already helped through the Acumen Fund to build a school in Nepal, which will help 275 families.

The Big Moo is published by Portfolio, an imprint of Penguin Group (USA). To learn more about the book, or to order a copy, go to http://www.sethgodin.com/big moo.

About The Phelon Group

The Phelon Group is a strategic consultancy that has established itself as a major force in the creation of mutually beneficial customer relationship programs and initiatives. Its work helps enterprise technology companies better understand and monetize customer relationships for high-impact marketing and positive word-of-mouth, for increased revenue streams and faster sales cycles, and for a competitive edge in the marketplace. Since its founding in 2002, The Phelon Group has conducted successful projects and engagements for leading enterprise solution providers such as Adobe, Hewlett Packard, EDS, Amdocs and EMC Corporation. For more information, please visit http://www.phelongroup.com.

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