Vascent Presents Results-Driven Interactive Strategies for Arts Industry Conference

Vascent co-founders David Felfoldi and Jason Martin present "Results-Driven Interactive Strategies" at the Target Resource Group's (TRG) Revenue Summit Conference, which annually brings together national audience of the leading orchestra, opera and dance centers.

(PRWEB) November 9, 2005 -- Vascent, a highly ranked Atlanta-based interactive marketing & technology integration firm, recently presented at Target Resource Group's (TRG) Revenue Summit Conference. This marks the fifth year that TRG has hosted this conference, which brings a national audience of the leading orchestra, opera and dance centers to Colorado Springs.

Vascent's co-founders David Felfoldi and Jason Martin presented on interactive strategies for improving a site's revenue generation performance. Some of the topics that were covered in the presentation were as follows:

The critical paths of results-driven interactive strategy: Engage, Entice, and Evolve

How to capitalize on each path while avoiding obstacles and pitfalls

Dissection of high-profile homepages and the net effect on the user experience

Measuring the ROI performance of each tactic

"It was an honor to be invited to present at TRG's annual conference," says Mr. Martin. "Our focus for this conference was to help these leading art centers understand how strategic application of interactive strategy can lead the way toward tangible business results."

Bringing together real world examples and industry best practices, Vascent presented to representatives from leading art centers such as the New York City Opera, Chicago Symphony, and Joffrey Ballet.

"The arts industry is quickly realizing the benefits integrated marketing strategies," stated Mr. Felfoldi. "We really got the conference attendees to start looking at the performance of their websites in a completely new way -- from that of the end-user. We are always passionate about helping organizations improve their user experience!”

Vascent often presents on results-driven interactive strategies. If you are interested in attending one of the events or receiving a copy of the presentations, please contact Mark Butler at mark.butler@vascent.com.

About Vascent | www.vascent.com
Vascent --a leading Atlanta-based interactive solutions firm -- helps companies increase revenue, reduce costs, and improve bottom-line results by seamlessly combining creativity, top business professionals, and technological innovation. Vascent employs its proven development methodology to plan, build, market and maintain dynamic web-based solutions. Since 1996 Vascent has been engaged by over 400 leading enterprises including Bellsouth, Maxxis Tires, Rinnai, Cousins Properties, Tyler Perry, and Goodyear to plan, build, market and maintain interactive solutions. Vascent delivers practical and measurable interactive solutions in Interactive Strategy, Content Management Systems (CMS), eCommerce, Search Engine Optimization, Advanced Infrastructure Solutions/Hosting and much more. To learn more about Vascent’s capabilities, please visit the company's Web site, www.vascent.com, or call 1 877 330 3064 to schedule a free 10-point online strategy assessment.

About TRG | www.trgarts.com
TRG is the largest provide of marketing and direct response consulting services to America's art community. For over a decade TRG delivers trusted marketing counsel and tools that generate improved, sustainable revenue growth for their clients. By combining the skills of experienced industry professionals and the cumulative knowledge gained from hundreds of client relationships, TRG has assisted over 100 performing arts organization and Broadway Shows. TRG serves its extensive client list via their eight national offices.

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