SDDMA Announces November Luncheon; Joel Book Presents ‘Permission-Based Email’

The San Diego Direct Marketing Association (SDDMA), a San Diego-based networking organization for direct marketing professionals, is presenting “Permission-Based Email: How to use the #1 Marketing Technology for Driving Sales” at the La Jolla Radisson on Tuesday, November 15. This powerful luncheon topic will be presented by Joel Book, Director of eMarketing Strategy from ExactTarget, and will run from 11:30 a.m. to 1:30 p.m.

(PRWEB) November 8, 2005 -- The San Diego Direct Marketing Association (SDDMA), a San Diego-based networking organization for direct marketing professionals, is presenting “Permission-Based Email: How to use the #1 Marketing Technology for Driving Sales” at the La Jolla Radisson on Tuesday, November 15. This powerful luncheon topic will be presented by Joel Book, Director of eMarketing Strategy from ExactTarget, and will run from 11:30 a.m. to 1:30 p.m.

Luncheon Topic: Permission-Based Email

Permission-based email has become the #1 marketing technology for converting prospects, driving sales, and building brand loyalty. It has emerged as the “killer application” that engages prospects over time, converts them into customers, and delivers personal, relevant and timely communications throughout the customer lifecycle. At this month’s SDDMA Luncheon Meeting, attendees will discover:

What permission-based email is all about, and why it has become the No. 1 marketing technology for converting prospects, driving sales and building brand loyalty.
What you need to know to use dynamic personalization to tailor email content to the needs, preferences and profile of individual recipients.

Success keys to integrate email with customer analytics, call center and CRM technologies to respond more quickly to customer needs and interests.
And More!

Special bonus! All attendees will receive a copy of Joel Book’s white paper “How Permission-Based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty”.

Registration Information

Deadline to register for this event is before noon, November 11. Register online at www.sddma.org or fax an Event Registration Form to (619) 446-6396. Luncheon cost for members is $35; non-members $45. Walk-ins and registrations received after the deadline will pay a $10.00 late fee.

About SDDMA

Approaching its 30-year anniversary, the SDDMA attracts a broad range of local direct marketing professionals in the advertising and marketing industry. The San Diego-based networking organization provides educational luncheons and seminars that cover a wide range of information on direct marketing techniques, creative strategies, response mechanisms and analytics. >From promotions to branding, education and networking opportunities, each month SDDMA members gain valuable information that help them maximize marketing efforts and bolster their professional career. For more information on the SDDMA, visit www.sddma.org or call Michele Nowicki, SDDMA Executive Director, at (858) 503-1471.

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