Latin America Gets First Taste of What's Hot: Beverage Products in Aluminum Bottles

CCL Container, North America’s leading producer of impact-extruded aluminum packaging, is giving Latin America its first look at re-sealable aluminum containers.

Hermitage, PA (PRWEB) November 13, 2005 -- CCL Container, North America’s leading producer of impact-extruded aluminum packaging, is giving Latin America its first look at re-sealable aluminum containers. They are being used for HOT Hangover Tea, an invigorating drink that wards off the unpleasant sensations of a hangover. According to CCL Vice President of Sales and Marketing, Ed Martin, the makers of HOT wanted to introduce the product in a container as new and different as the product category itself.

The HOT aluminum bottle features CCL’s CT-38 threaded plastic sleeve that is fitted to the top of the container to accommodate consumer-preferred, tamper-evident, re-sealable plastic caps. Graphics feature a fiery design of yellow and red, over brushed aluminum. Product information appears in black type in Spanish and English with an area for printing an expiration date.

Innovacion Comercial en Alimentos S.A. de C.V., the marketers of HOT, chose CCL because of its notable expertise and pioneering work with aluminum beverage bottles. To date, CCL’s bottle package has been successfully used for new product launches, limited-edition promotions, anti-counterfeiting measures, product line extensions, and as the catalyst for brand revitalization. Aluminum bottles are lightweight, durable, re-sealable, fast-chilling, recyclable, and deliver product distinction at point-of-sale and are.

Arturo Gonzalez de Aragon, spokesperson for Innovacion, commented, “We are delighted with the packaging and highly confident that it will greatly contribute to the product’s success in the marketplace. The CCL team met our needs efficiently and made important recommendations that resulted in an improved final package.” Initial distribution will be in Mexico, and later throughout Latin and North America.

About CCL
CCL is North America’s leading manufacturer of recyclable aluminum packaging for the beverage, food, personal care, pharmaceutical and household markets, with ISO 9002 Registered manufacturing facilities in Hermitage, PA, Penetang, ONT and Mexico City, Mexico.

For more information on CCL’s products and services, please contact:

Ed Martin, Vice President, Sales and Marketing
CCL Container
Tel: (203) 354-4523
Fax: (203) 354-4524

CCL Container U.S. Operations:
One Llodio Drive
Hermitage, PA 16148

For further press information, please contact:
Ed Delia
Delia Associates
Tel: (908) 534-9044
Fax: (908) 534-6856

For a downloadable version of this release and photo,
Please visit www.cclcontainermedia.com/pr/pr-HotHangoverTea.html

For more information on CCL Container, go to www.cclcontainermedia.com.

###