(PRWEB) November 14, 2005
Running a small business means having to constantly keep yourself up to date on all sorts of subjects. Home Based Business information, legislation, sales& marketing techniques, networking, balancing work and personal life, copyright and trade mark protection, how to handle difficult customers and a thousand other topics are all vying for your attention and you just have to find time, any time, to catch up.
The problem is, when? All of us in small businesses are time poor, we may start our day at 5 in the morning and not finish untill 8 at night. We are constantly bombarded with news of seminars and workshops that we really should attend but fitting that in to an already overcrowded schedule is a big ask. The result is that we rarely if ever, get the chance to listen to what could be vital information for our business, the sort of information that could mean the difference between being a Super Star business or an 'also ran.'
Web sites and magazines can provide part of the answer, but there's nothing quite like being there.
Streaming media technology, the sort used by Internet Radio, has opened up the floodgates for a vast amount of knowledge and information to be delivered to the world.
It works by sending an initial 'package' of audio or video to your computer which it then buffers for just a few seconds and then begins to play just as an ordinary radio or TV station plays. Whilst you're watching or listening, more information is 'Streamed' onto your computer so there are no breaks in the transmission.
This technology is a real gift for the many hundreds of thousands if not millions of home based, micro and small businesses around the world. Those seminars and workshops you couldn't make the time for or the business expert you really wanted to listen to can now be accessed right from your home computer and best of all the information is there when you have the time for it, 'On Demand'.
radio 4 Small Business, http://www.radio4smallbusiness.com.au, has recruited a line up of business experts and business owners who deliver business knowledge and information in a 'Business Talk Radio' format. Small business get their chance to talk in a 'Business in Action' program. The station is the first of its kind in Australia.
Station Director, Gordon Cramer,said, 'It is just a great thing to be involved in a business that delivers such real value to its listeners and customers. Knowing that at any time one or more of those listeners is going to pick up information that could lift their business and perhaps even place them on the Global stage is such a buzz'
Source: Radio 4 Small Business, http://www.radio4smallbusiness.com.au
+617 5456 4818