Fast Growing Chesapeake Bay Brands Hires Sales VEEP

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Tom Quinn, nationally recognized leader in sales and new business development, has been hired by Chesapeake Bay Brands to expand brand acceptance of their fast-growing line of luxury frozen seafood products.

Tom Quinn has been hired by Astral Brands, dba Chesapeake Bay Brands and Chesapeake Bay Gourmet as the new vice president in charge of sales. Mr. Quinn will be responsible for retail, club sales, and food service for the fast-growing company.

“Mr. Quinn brings the national experience and passion for the industry that we were looking for,” says Steve Cohen, CEO of Chesapeake Bay Brands and Chesapeake Bay Gourmet. Mr. Quinn will spend the first six months of 2006 increasing distribution and doing product trials in the “Crab Cake Corridor” between Maine and Florida and the last half the year will be spent increasing product penetration on the West Coast.

“I am excited to be tackling this new challenge. The possibilities are endless working with a quality product line that has such a dedicated team of professionals behind it,” says Quinn.

“A large part of my job is educational. I will spend time training our broker network and presenting our top quality product line to the decision makers of the big box stores, retail outlets, and food service,” says Quinn.

Mr. Quinn comes to this position with a strong background in developing new business and strengthening brand acceptance. In his previous position, Mr. Quinn developed a national broker network plan and doubled the number of brokers who called on direct customers. He developed key customer service representatives, and increased brand distribution remarkably in five years. He championed strategic actions and pioneered efforts to lead the company to grow the brand more than 2000% in a five year period.

CBG is expanding beyond its successful mail order operation which sells frozen gourmet seafood products directly to customers via phone (800-432-2722), catalog, or on the Internet at http://www.cbcrabcakes.com.

The company recently opened its Flagship Restaurant, Chesapeake Bay Crabcakes and More, in the Hunt Valley Towne Shopping Center just North of Baltimore, located six miles north of I-695 on Shawan Road between I-83 and York Road. It will open a number of additional restaurants in select markets coast to coast in the coming biennial.

In addition to its Chesapeake Bay Brands, the company is set to launch a product line known as Chile Mayor, which will offer a line of Latin influenced products beginning with Crab Quesadillas, Salsa and others to the retail, big box and food service operations.

Chesapeake Bay Brands, which began as a local frozen crab cake packaging operation in Baltimore, Maryland has experienced explosive growth since 1993 When the 50-50 program at QVC discovered founders Ron and Marge Kauffman and their extraordinary hand-made crab cakes. To date, the Kauffmans have sold more than 50 million crab cakes and other frozen gourmet seafood products on QVC.

Contact:

Linda Eckhardt

Spotlight Food Public Relations

973 313 9705

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