Search Engine Optimization and Marketing Co. Oneupweb Tells How to Sell SEO Internally in Tip-Filled Whitepaper

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Step-by-step process offers actionable advice on how to secure SEO and SEM budget for 2006.

Most marketers are already convinced of its value and are excited to implement more robust, more effective search marketing campaigns. However, marketers have expressed to us the difficulty in presenting search’s core concepts and benefits to various audiences when trying to win budget allocations.

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the release of the whitepaper, How to Sell SEO Internally: A Step-By-Step Guide. The easy-to-read whitepaper is available free at Oneupweb.com and gives real world advice on how marketers can secure an SEO budget for next year to launch or maximize existing online marketing initiatives.

“This guide gives marketers a process for championing search strategies in their own companies,” says Lisa Wehr, Oneupweb CEO. “Most marketers are already convinced of its value and are excited to implement more robust, more effective search marketing campaigns. However, marketers have expressed to us the difficulty in presenting search’s core concepts and benefits to various audiences when trying to win budget allocations.”

The straight-forward, tip-filled guide gives action-oriented instructions on how to best position search marketing with various audiences, the importance of knowing search’s major benefits, how to “talk the talk,” among other pieces of advice from Oneupweb’s team of strategic search marketing experts.

“We talk to marketers all day, every day,” says Wehr, “so we know many of their objectives and challenges. We tell clients, ‘Don’t get lost in technology speak. The key to selling SEO internally is to focus on the unique benefits that only search can deliver.’ Point to those opportunities and getting a search engine optimization and marketing budget is much easier.”

Selling SEO Internally is a part of Oneupweb’s ongoing efforts to assist and collaborate with marketers at all levels on the importance of search marketing. Oneupweb has also released:

--SEO Survival Guide—Arms marketers with basic SEO / SEM terminology and facts.

--Mobile Search and Its Implications on Search Engine Marketing—Helps marketers prepare for mobile search in both the short and long term

--Fortune 100 Slow to Capitalize on SEO—Reviews Fortune 100 corporate websites for optimization opportunities

--How Keyword Length Affects Conversion Rates—Provides insight on choosing keywords that customers use to find products and services to buy.

Selling SEO Internally is meant to help marketers who are already convinced of search’s benefits but require a budget to get the job done. All of Oneupweb’s whitepapers can be downloaded free at Oneupweb.com.

About Oneupweb

Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 21.256.9811 or visit the Oneupweb.com.

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Rachel North
ONEUPWEB
231-256-9811-116
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