Ad Agency OLE Breaks $3 Million Revenue Mark in Second Year of Operation

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Olavarrieta, Escobedo and team build NY Hispanic ad shop from zero by focusing on client success.

Our clients value our process that starts from a solid strategy developed by our Management Consulting team and leads into insightful creative

Paco Olavarrieta and Javier Escobedo, partners at OLE, an advertising agency focused on the U.S. Hispanic market based here, today announced the company reached record revenue of over $3 million dollars for its second year of operation. This follows a ground-breaking first year with well over $2 million in revenue, which got it into the Top-40 of the Hispanic agency ranking.

OLE was launched in August 2003 with a strong belief that succeeding in today’s business environment requires passion, flexibility, and the full involvement of seasoned partners on every account. Through that vision, the client roster has grown to include blue-chip clients from a variety of industries including retailing, financial services, food, household cleaning products, and non-profit organizations, who have steadily called on the unique agency since its doors opened.

“Our clients value our process that starts from a solid strategy developed by our Management Consulting team and leads into insightful creative”, said Javier Escobedo, Managing Partner at OLE. Paco Olavarrieta, Creative Partner, added: “We have been able to prove that big ideas and business results go hand-in-hand. What I really like about our creative output is the business results it has brought to our clients. It’s like the popular saying: ‘it’s not creative until it sells’.”

“We are satisfied to see all our financial metrics move in the right direction,” said Marta Noriega, OLE’s CFO. She added: “We have achieved operational efficiencies by keeping a low cost structure coupled with flexible investments in talent and technology. We pride ourselves in passing these savings on to our clients. We all benefit from a lean operation.”

In referring to the third year of the shop, the three executives agreed that “OLE will continue focusing on our clients’ success; the rest will come naturally.”

About the partners

Prior to OLE, Javier Escobedo had a long history of leading and developing some of the world’s best-known brands from the client side. He started his career at Procter & Gamble in Mexico where he was eventually in charge of the Nutritional Category. After relocating to the U.S., Escobedo led International Planning for Microsoft’s consumer products in Latin America and Spain, followed by a move to New York as VP of Marketing for Univision’s Online Division. He has a cum laude MBA from the University of Chicago.

A 20-year veteran of the industry, Paco Olavarrieta has a lengthy and highly acclaimed career as Creative Director. Prior to launching OLE, he had three award-winning years as the Chief Creative Director at The Vidal Partnership in New York, where he developed work for Heineken, Cingular Wireless and Wendy’s. He has held Creative Director positions at Del Rivero-Messianu DDB in Miami, and Leo Burnett in Mexico and the Dominican Republic. Consistently recognized as top creative talent throughout his career, he was named Creative Director of the Year by ‘El Ojo de Iberoamérica’. His work was named Best of Show at Advertising Age’s Hispanic Awards.

About OLE

OLE, based in New York City, is an independent, full-service, advertising agency focused on the U.S. Hispanic Market. By combining management, marketing and creative disciplines, OLE has brought unprecedented success to its client roster which has grown to include blue-chip clients from a variety of industries including retailing, financial services, food, household cleaning products, non-profit organizations, and more.

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Ariane Herrera
OLE
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