SEO Veteran Zack Mandell joins Search Engine Marketing Firm in Boston, SpiderSplat Consulting

SpiderSplat Consulting Inc., a leading SEM (Search Engine Marketing) specializing in Web Analytics Consulting, Targeted Keyword Advertising and organic Search Engine Optimization announced that Zachary Mandell has been hired as Director of Strategic Development starting November 1.

Boston, MA (PRWEB) November 12, 2005 -- SpiderSplat Consulting Inc., a leading SEM (Search Engine Marketing) specializing in Web Analytics Consulting, Targeted Keyword Advertising and organic Search Engine Optimization announced that Zachary Mandell has been hired as Director of Strategic Development starting November 1.

Zack Mandell is a native of Ohio and has most recently been employed as a senior product analyst by BlueStreak Inc. in Providence RI. Mr. Mandell earned a degree in political science as well as an MBA (Entrepreneurship) from George Washington University in Washington DC. Prior to working with BlueStreak Mr. Mandell co-founded Internet Search Marketing firm, Rawhide Internet Services in 1998. The Rawhide Corporation grew annual revenues to nearly $10 Million and was recently acquired by eXact Advertising.

Currently SpiderSplat is known as a leading provider of Search Engine Marketing (SEM) services and associated electronic media including press release optimization, and conversion consultation to name a few. As a strong SEM firm, SpiderSplat has historically acted as an outsourced service provider/consultant for companies looking to gain Internet search engine optimization presence.

Eric Melin, SpiderSplat’s CEO, is looking forward to Mr. Mandell helping guide SpiderSplat down the road of utilizing its proprietary tools and knowledge to create services & products that move beyond standard consulting relationships. One such role is management of the PPC search engine site and software, PositionClick.com. According to SpiderSplat President Eric Melin;

“We have two priorities for Mr. Mandell. First; we need him to leverage his background of working with agencies to redefine the current programs from a standard reseller to one that involve long term partnerships. Secondly, we are making a strategic decision to own, market and operate our own PPC Search Engine, and Mr. Mandell will spear head this initiative through the established search engine property PositionClick.com.”

In addition Mr. Mandell added, “SpiderSplat has already spent the time and resources necessary to build premium SEM tools and an extensive knowledge base. As we engage new markets I expect SpiderSplat to introduce new products and services that leverage the current technology to fill existing market gaps in interactive marketing. I am excited to join a Search Engine Consultancy that has been established for several years and prides itself on its positive reputation in the SEM Community.”

SpiderSplat Consulting, Inc. is a Search Engine Consultancy established in 1997 in Boston, Massachusetts that focuses on small to large business SEM, SEO, and PPC management, http://www.spidersplat.com. PositionClick.com is SpiderSplat’s branded pay-per-click search engine that matches web publishers and keyword advertiser, http://www.positionclick.com.

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