The Death Of Reciprocal Linking

The rumours about the death of reciprocal linking are greatly exaggerated.

(PRWEB) November 13, 2005 -- Here we go again! The rumour mongers and speculators are coming out of the woodwork and reporting the death of reciprocal linking following the latest Google update.

The latest 'Google Dance', nicknamed 'Jagger', has generated major concern within the group that is suffering loss of position on the top ranks of the search engine's listings.

Are we surprised that they would suffer a drop in ranking if they were relying on nothing but reciprocal links? Heck No!

Anyone with half a brain would know that ranking is not earned through reciprocal linking. And, quite frankly, it's about time that those webmasters who relied upon vast quantities of reciprocal links without regard to relevance suffered the consequences of their actions.

Reciprocal links are at best a cheap method of gaining a link, it's nothing but a swap, based on the "You scratch my back and I'll scratch yours" principle. It's a false and unnatural arrangement, especially when the reciprocal arrangement pays no regard to the relevance of the exchanging sites.

If your web sites are among the group that has suffered from the latest Google 'dance', you may want to examine the type and source of your links. If your links are mostly from link exchanges, then you need to seriously consider a new link building strategy.

However, don't throw the baby out with the bath water. Reciprocal links aren't dead, reciprocal links will still have value. As long as they link sites that have content with common themes. So, get your pruning shears out and cut out all those non-relevant reciprocal links.

Stick to building one-way inbound text links that have strong relevance to your web site. We recommend that you focus on using content to build incoming links with press releases articles, directory submissions, and other direct methods of building awareness of your brand within your marketplace.

Your primary objective is to put a link everywhere that your customers hang out. After all, isn't the customer click more important that the search engine spider?

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