Who Is John Dough? NACS Is About To Find Out John Dough Stuffed Sandwich for Convenience Stores to be Unveiled at 2005 NACS Show

At the 2005 National Association of Convenience Stores (NACS) Show, retailers will get a first look at John Dough, a new stuffed sandwich that is already drawing heavy interest from major distributors in the convenience store industry. That interest is driven by the quality and portability of the John Dough stuffed sandwich, which makes it ideal for heavy convenience store users.

(PRWEB) November 13, 2005 -- At the 2005 National Association of Convenience Stores (NACS) Show, retailers will get a first look at John Dough, a new stuffed sandwich that is already drawing heavy interest from major distributors in the convenience store industry. That interest is driven by the quality and portability of the John Dough stuffed sandwich, which makes it ideal for heavy convenience store users.

“Years of trial and error went into the dough recipe,” said Sun Prairie Ventures VP Darrell Holaday, “and the result is a stuffed sandwich that can go from the fridge or freezer to the mouth in seconds while tasting like it’s fresh from the oven.” Holaday added that the dough also gives John Dough a portability that makes it a perfect driver’s seat dinner for convenience store users on the go.

The John Dough menu consists of two breakfast sandwiches – Ham, Egg and Cheese or Sausage, Egg and Cheese – along with a diverse dinner selection – Tuna Salad, White Meat Chicken Salad, Philly Cheesesteak, Pepperoni Pizza, Turkey Salad and Seasoned BBQ Beef.

To reach the heavy convenience store user, John Dough takes a non-traditional approach to marketing that resonates with their young male audience. The fun, sometimes irreverent, brand is quickly obvious by taking a trip to http://www.johndough.com. Web surfers can participate in a “burp contest” or send a “ransom note” encouraging their local convenience store to carry the product.

John Dough will be in booth #322 for the 2005 NACS Show at the Las Vegas Convention Center, Nov. 15-18. “We believe John Dough is ideal for convenience stores and we excited to give retailers their first taste of this new product,” said Holaday.

John Dough is a new stuffed sandwich made primarily for convenience stores by Sun Prairie Ventures of Sioux Falls, S.D. For more information, please visit http://www.johndough.com or call (785) 537-8900.

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