True Femininity: Fashion House Realizes Creative Vision with New Upmarket Boutique and Winter Collection

Mehera Shaw, a Chapel Hill fashion house, opens their upmarket boutique December 1, 2005 with a new Winter Collection and a realization of their creative vision: the restoration of femininity. Mehera Shaw style is about true femininity that expresses natural, inner beauty in daily life emphasizing natural fibers and hand printed cottons.

Carrboro, N.C. (PRWEB) November 14, 2005 -- With so many looks in the fashion world today, women have the flexibility to choose their own style. Stilettos, ballet flats, sixties skirts, twin sets, haute couture black, ethnically inspired—all are in the mix. It can be overwhelming putting together a truly “you” look from such an assortment. Mehera Shaw, a locally owned fashion house, puts it all together into an easy-to-wear, perfectly balanced package of femininity. “Now it is recognizably in vogue to wear pretty clothes as a way of expressing one’s femininity”, says Mehera Shaw designer, Shari Keller. “I combine colors to create a truly original palate that a woman can dress up or down. Clothes should make a woman feel both confident and put together-- like herself.” Their new winter collection balances fun trends with classic style and practicality.

Mehera Shaw owners, Mark and Shari Keller, show off their new Carr Mill boutique and Winter collection beginning December 1, 2005. Their upmarket boutique expresses their basic philosophy: the restoration of femininity. They have put together a feminine space emphasizing the clean lines, natural materials and warm colors that compliment their clothing line. They began their unique clothing line in 1999 with a vision of turning fashion and its sensibilities toward femininity. “Since then we have grown in our creative vision to a point of feeling confident in our Mehera Shaw style. We have created a new boutique with a more upmarket feeling and a feminine space for experiencing the colors and style of Mehera Shaw—a space where women are able to enjoy a truly ‘be yourself’ femininity,” comments Shari.

“I love clothes that put beauty into daily life,” adds Shari. “I always emphasize layers and colors that work well together. I create my collections with the idea that they are easy to put together, easy to wear and can be added to year after year with new centerpieces. I believe women can look and feel truly feminine when their dress expresses their inner self.”

Mehera Shaw fashions emphasize natural fabrics and hand block printed cottons. Their design philosophy centers around restoration: of femininity, of natural beauty, of the environment, and of human relations. Mehera Shaw’s new boutique is located in the Carr Mill Mall, Carrboro, N.C. and on the web at www.meherashaw.com

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