New Free Online Tool Helps Marketers Track and Evaluate Direct Marketing Campaigns: Introducing Tivoli Partners MetraxSM

Metrax is a new free online tool that helps direct marketers "measure, track and react." Users can keep track of their project expenses, compare them to the estimates, and ultimately determine their return on investment (R.O.I.). Metrax was developed by Tivoli Partners, a direct response marketing agency.

Charlotte, N.C. (PRWEB) November 13, 2005 -- Direct marketers always want to know what worked and what didn’t, when it comes to their marketing programs. Now there’s an easy way to “measure, track and react” with a new online tool from Tivoli Partners called Metrax™.

“Metrax is a direct marketing tool that measures both the costs associated with any direct marketing campaign and how well it performed,” said Steve Bell, V.P. of Technology and Operations for Tivoli Partners. “It’s a great way to keep track of your project metrics all in one place.”

According to Bell, Metrax is more than an R.O.I. tool. Marketers can track original budgets vs. actual final costs, or compare the cost per lead over several campaigns. Go a step further and Metrax will calculate your cost per sale or cost per activation.

“With Metrax, you can keep your vendors on their toes by accurately tracking their invoices against original estimates,” said Bell. “The system allows you to attach notes as your campaign evolves so you can improve campaign post mortems and accountability.”

Reports are a key element of Metrax usability. Users can generate reports online or export them as Excel spreadsheets, where they can be manipulated and customized to fit individual needs.

Metrax was developed as a free service for clients of Tivoli Partners and registered users and can be accessed at: https://metrax.tivolipartners.com In addition to 128-bit SSL encryption, all project information is available only to the user.

Tivoli Partners is a direct response agency specializing in customer retention. Current clients include: Family Dollar, Wachovia, Robinson, Bradshaw & Hinson, and Komen Charlotte Race for the Cure®. To learn more about Tivoli Partners, visit www.tivolipartners.com.

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