MSpot Gains Momentum as a Leader in Mobile Music Industry

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Growing Customer Subscriptions, New Content Programming and Improved Encoding Technology Give Mobile Entertainment Pioneer Edge in Mobile Radio.

MSpot, a pioneer in premium mobile entertainment, continues to build momentum as a leader in the fast-growing mobile radio industry with a steady increase in total subscriptions, new content from popular brands in radio such as Public Radio International (PRI) and Sporting H, edgy podcasts and improved encoding technologies. MSpot currently has two mobile radio offerings – MSpot Radio, a subscription service with live and on-demand music, news, sports, finance, weather and talk channels - and MSpot Music, an interactive streaming audio service for Java-enabled mobile phones with 25 channels of commercial-free streaming music.

Leading analysts predict that mobile music will be the fastest growing content segment in 2006. As the demand for mobile music and entertainment grows, MSpot will offer additional on-demand services tailored to what consumers are most interested in. The company plans to introduce additional mobile entertainment services in the coming months, including major motion pictures, premium video programming and mobile-exclusive original programming.

MSpot: Paving the Way

MSpot’s high-quality exclusive premium music and radio programming turns ordinary cell phones into mobile entertainment centers. Numbers from the company’s internal data and surveys show that early adopters of MSpot’s music services are between the ages of 18 to 44 and the peak traffic time is between 12 PM and 5 PM PST which indicates that users are most likely listening while commuting or otherwise mobile. Since the launch of its flagship service MSpot Radio in April 2005, the company has seen a steady growth in subscription rates due to improved user experience and additional programming.

MSpot recently added stereo audio and improved streaming quality using the latest AAC-Plus encoding technology. The company has also expanded MSpot Radio’s content with the addition of popular podcasts, new shows from PRI and Sporting News, and music videos from labels and independent artists. MSpot is also piloting new radio shows on the service including Music Artist Profile and Square Circle from CRW, a popular wrestling segment. The company plans to have more than 50 music and talk channels by the end of 2005.

“MSpot Radio is one of the fastest growing multi-media services on Sprint,” said Daren Tsui, CEO and co-founder of MSpot. “We’re seeing great interest from domestic and international carriers as they realize mobile multi-media content has tremendous revenue potential.”

Tsui added, “What sets us apart from the competition is our ability to understand mobile network and handset limitations and still deliver a sophisticated interactive user interface and we’ll continue to partner with entertainment leaders to offer the widest range of premium entertainment programming for mobile phone users.”

About MSpot Radio

MSpot Radio is a live and on-demand streaming radio service delivered directly to mobile phones. Currently available on the Sprint Nationwide PCS Network, MSpot Radio features 20 channels of commercial-free music spanning several genres, such as Today’s Top Hits, Pop, Hip Hop or classics from the 70’s and 80’s. In addition, the service delivers news, sports, finance and weather programming from trusted names such as NPR®, Sporting News, MarketWatch and AccuWeather. MSpot’s mobile radio services feature three programming formats: LIVE – live radio and video programming; ON-DEMAND – frequently updated clips and stories that users can select and play anytime; and PRE-RECORDED – long format shows and programs that loop continuously. All programming formats are streamed directly to the mobile handset - MSpot does not store any content on the device.

About MSpot

MSpot, a pioneer in mobile multimedia entertainment, was founded in 2004 to help movie studios, music labels and media corporations produce and deliver exciting, high-quality audio and video programming for mobile phones. MSpot currently offers two premium music services for US mobile phone subscribers: MSpot Radio, 20 channels of live and on-demand streaming music, news, sports, finance, entertainment and talk radio; and MSpot Music, interactive streaming radio that features commercial-free music, videos, exclusive shows and interviews, and one-click music purchasing. As consumer demand for compelling mobile entertainment grows, MSpot will continue to partner with mobile carriers and entertainment industry leaders to introduce mobile music, video and movie programming as well as mobile-exclusive original entertainment. MSpot is a privately held company headquartered in Palo Alto, California and on the Web at http://www.mspot.com.

Contact:

Leah Bibbo

Kulesa Public Relations for MSpot

650-340-1982

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Leah Bibbo
MSpot
650-340-1982
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