“Handshake” Networking Helped, Not Hurt By Technology

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Expert says connectivity’s effects are easily seen in data.

knowing how to network efficiently and effectively is probably even more important than it used to be. But the thinking at BNI has never changed. Though the tools we use may have.

In 1995 one of the world’s largest referral networking organization had only 335 chapters in one country. But in the years to follow, BNI grew by almost 1,200 percent, reaching an estimated 4,100 chapters in more than two dozen countries worldwide this year.

According to Dr. Ivan Misner, CEO of what is today the world’s largest networking firm, BNI (Business Network International), the explosion in membership in networking organizations coincides with the acceleration of connectivity provided by technology.

“There were a lot of people,” says Misner, “who thought early on that the computers and associated technologies would isolate us from one another. That was the fear. I think anyone could see in the last few years that technology is actually making us more mobile and more in-touch. The growth of BNI since the early to mid nineties has been explosive. In fact the growth of groups networking anywhere has been explosive, and that has been a direct effect of how connected we are becoming.”

Misner says that our greater connectivity places even more of an emphasis on our networking skills.

“Because we are networking faster and sometimes less personally,” Misner says, “knowing how to network efficiently and effectively is probably even more important than it used to be. But the thinking at BNI has never changed. Though the tools we use may have.”

BNI (http://www.bni.com) is a referral networking organization, which at last count had over 4,000 individual chapters in 25 countries worldwide. BNI’s Founder & CEO, Dr. Ivan Misner is the author of several book’s including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSucces.biz).

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Michael Drew
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