Gridlocked NYC Motorists Encounter Audiobook-Prescribing 'Doctors' with Commuter Cure

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Just in time for Thanksgiving, Simply Audiobooks takes to the streets of New York to deliver motorists relief from their dreaded commute.

New York City motorists traveling to work via the Holland Tunnel got a dose of commuter relief this morning as teams of doctors broke through gridlock to deliver audiobooks as a cure for the dreaded commute.

Drivers caught at the intersection of Canal Street and Avenue of the Americas encountered a group of actors dressed in scrubs and stethoscopes, toting a succession of signs that read “Sick of your commute today?” and “Cure your commute up ahead”. Sponsored by leading online audiobook provider Simply Audiobooks, the doctors were sent out to catch morning commuters at their peak point of pain.

“People listen to audiobooks in their cars because it allows them to turn a negative experience into a positive and productive one,” said Sean Neville, CEO of Simply Audiobooks. “And with Thanksgiving just around the corner, we want NYC drivers to recognize that listening to a good book in the car will not only help them survive that long drive to Grandma’s house, it will help them enjoy it.”

More than 1000 samples of audiobooks were prescribed from 8:00 a.m. to 9:00 a.m. at the busy intersection. Included on the CDs were excerpts from acclaimed bestsellers like Laura Hillenbrand’s "Seabiscuit", Michael Lewis’ "Moneyball," and Rick Reilly’s "Who’s Your Caddy."

Simply Audiobooks’ goal in running the morning’s Cure for the Common Commute was quite straightforward: To offer motorists a readily-available, physical cure for the boredom and frustration they feel day in and day out.

According to 2003 American Community Survey (ACS) data released earlier this year by the U.S. Census Bureau, Americans spend more than 100 hours commuting to work each year, with the overall national average at 24.3 minutes per one-way commute.

At 30.4 minutes, New York reigned supreme in a ranking of states with the longest average commute-to-work times. In fact, four of the five counties that comprise New York City experienced the longest average commute-to-work times, according to the ACS. New Jersey (28.5 minutes), Illinois (27.0 minutes) and California (26.5 minutes) were also among states with some of the longest one-way commute times.

According to the National Household Travel Survey (NHTS), Thanksgiving weekend is the busiest long distance travel period of the year, with the number of long-distance trips increasing by 54 percent during the six-day holiday. The NHTS reveals that although media focus is usually on crowded airports and bus and train stations, nine out of ten travelers actually use personal vehicles.

Last year at Thanksgiving, AAA estimated that 37.2 million Americans traveled 50 miles or more from home, a 3.1 percent increase from the previous year’s 36.1 million travelers. This year’s forecasts are due out on Tuesday, November 15.

About Simply Audiobooks

Simply Audiobooks is North America's top audio book source, offering direct sales and unlimited rentals online. Launched in 2003, the company was the first to provide an unlimited rental model for audio books on CD, with free direct-to-door delivery and no due dates or late fees. Simply Audiobooks also sells audio books on tape and CD, with thousands of titles in multiple genres, including fiction, non-fiction, business, spiritual, classic and children's literature. The company has offices in Toronto, Buffalo and Las Vegas. For more information visit http://www.simplyaudiobooks.com.

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Alyson Fernandes