(PRWEB) November 15, 2005
The Oceania division of Hawaiian-based hotel group, Outrigger Hotels & Resorts, has selected SLAP Mail to implement the campaign aspect of the online marketing efforts for all 14 hotels in Australia and New Zealand. SLAP Mail is a product from SLAP Systems, the leading provider of profit-optimising software to the hotel industry.
“SLAP Systems is a great fit for us and we are excited about the prospect of having a central database of industry contacts and guest history automatically updated from each of our properties. This allows us to provide unprecedented personalisation and targeted communications with our clients”, said Outrigger’s Director of Brand Marketing, Ms Lisa Tzanetopoulos.
SLAP Systems has created a custom-designed tool that automatically extracts each property's guest information and uploads it to a central database in the Outrigger Head Office. “SLAP Mail enables Outrigger to communicate with guests and industry in a consistent and focused manner”, Ms Tzanetopoulos said.
Outrigger is just the latest hotel chain in Australia to install SLAP Systems software in 2005 as SLAP Systems CEO, Soenke Weiss explains. “This year has seen significant growth for us, adding Orient Express Hotels, numerous independent hotels and a selection of Radisson, Sofitel, Novotel, Mercure, and Sheraton hotels to our portfolio. SLAP’s hotel clients are also taking an active interest in products currently under development.”
About SLAP Systems
SLAP Systems optimises hotel profits. Slap Systems are a fresh and innovative company with a pragmatic approach to developing hotel specific software. Slap Systmes are focused on: Increasing room yield, developing additional revenue streams, reducing operating costs and improving repeat-visitation rates.
SLAP Systems software is created iteratively, with direct involvement by hotel clients from conceptual design through to refinement and testing. Therefore SLAP Systems produce software that is easy to use by all levels of staff. It is relevant, effective and reasonably priced.
Soenke Weiss, CEO.
Office address: Level 1, 80 Jephson Street; Brisbane Qld 4066, Australia
Phone: (07) 3327 9880 (inside Australia); +61 7 3327 9880 (from outside Australia)
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