The Ten Golden Rules of Online Direct Marketing Selected for Luncheon Keynote at DMA Summit

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Jay Berkowitz, CEO of TenGoldenRules.com to share internet marketing ideas in interactive marketing presentation.

Jay Berkowitz, CEO of consulting and internet marketing service TenGoldenRules.com, will present “The Ten Golden Rules of Online Direct Marketing” as the luncheon keynote presentation at the Florida Direct Marketing Association (FDMA) Summit at the Westin Hotel in Ft. Lauderdale Florida on Thursday November 17, 2005.

“We were honored to be selected for the luncheon keynote at the Florida Direct Marketing Association Summit.” Said Mr. Berkowitz “We have developed a customized version of ‘The Ten Golden Rules of Internet Marketing’ to explain how direct marketer’s can profit from the new boom in internet marketing.” Other Key elements of the presentation include:

  •     How to improve a website so it shows up in Google searches
  •     How to generate positive return-on-investment with online direct marketing
  •     How to capitalize on the ten leading interactive media trends
  •     Effective ways to learn internet marketing
  •     Marketing success case studies and online marketing successes
  •     Tactical online integrated marketing solutions and internet marketing ideas
  •     The advantage of marketing on the web
  •     Tools for marketing a small business online
  •     Strategies for the most effective search engine marketing
  •     Targeted direct email marketing
  •     An online advertising sales plan
  •     Other web marketing ideas

Marc Stevenson, Marketing Director for Meridian Marketing Services shared this review of Mr. Berkowitz’s presentation “While at the Direct Marketing Association's event in Fort Lauderdale, I elected to attend your enlightening internet marketing presenations entitled "Ten Golden Rules of Online Marketing." Your presentation to the overflow crowd was interesting, educational, and inspiring. Utilizing the material that you provided will enable me to make more intelligent choices when direct marketing online in the future. Thank you for providing all of us with an outstanding presentation.                        

About The Florida Direct Marketing Association

"Direct marketing" (DM) is the art and science of sending one-to-one promotional messages directly to consumers, rather than via a mass medium such as print advertising. Direct marketing campaigns include direct mail, email, catalogs, telemarketing and similar methods. Database management is a major component of DM campaigns. The 'call to action" and measurable nature of DM campaigns make this a popular approach among many business owners.

FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first luncheon free when they join.

Click here to register for the FDMA Summit and The Ten Golden Rules of Online Direct Marketing Presentation

About the Presenter:

Jay Berkowitz, CEO of TenGoldenRules.com a consulting and internet marketing service, is a seasoned online communications professional. He has managed marketing departments for Fortune 500 brands: McDonald's and Coca-Cola, and has managed offline and online direct marketing programs for AT&T, Sprint, and leading health and fitness website eDiets.com. Mr. Berkowitz is the Founder and CEO of http://www.tengoldenrules.com , a strategic internet online marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales.

The Ten Golden Rules of Online Direct Marketing presentation includes strategies to generate positive return-on-investment with online direct marketing, tactics to improve a website so it shows up in Google searches, online marketing successes, ideas for marketing on the internet, an online integrated marketing solution and effective ways to learn internet marketing. The Ten Golden Rules of Internet marketing and other interactive marketing presentations are available for free online at http://www.tengoldenrules.com or please contact us by telephone at 561-620-9121.

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