Brides-to-be Embracing the Internet for Wedding and Bridal Jewelry

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Online bridal jewelry sales are seeing a rapid increase thanks to 24-hour access, a larger selection, and in many cases, lower prices. Many online retailers have a return policy that is more generous than that of a local retailer because you are making a purchase without having had the jewelry in hand.

For many future brides, the search for the perfect wedding jewelry now starts with the click of a mouse. Online bridal jewelry sales are seeing a rapid increase thanks to 24-hour access, a larger selection, and in many cases, lower prices. Couples who may have been hesitant to buy something so special online are finding the advantages and savings too tempting to pass up.

The Diamond Trading Company, a De Beers marketing organization, has set a guideline of two months salary as the budget for the engagement ring. (Actual mean ring cost is $3,867.55 – 11% of the man’s annual income). Using the Internet to research a major purchase such as an engagement ring is quickly becoming commonplace.

Traditionally, brick and mortar jewelry stores have catered to the prospective bride and groom’s needs, and many find this selection process a bit overwhelming. Trying to remember the 4 C’s (carat weight, cut grade, color, clarity) and stone dimensions can be a daunting task, especially in what is many times a high pressure sales environment.

The Internet allows a person to educate themselves at their own pace and “browse without hassle.” Time savings is also cited as a contributing factor to the increase in online sales. Twenty-eight percent of engagements occur in November and December and increased holiday traffic can make local shopping even more time consuming. Even if a couple winds up purchasing from a local jeweler, they can do so with the confidence they have gained from research.

Online retailers can sometimes offer a substantial savings because of their decreased overhead. Many online retailers have a return policy that is more generous than that of a local retailer because you are making a purchase without having had the jewelry in hand. Blue Nile, one of the largest Internet retailers of engagement rings has a 30-day return policy. As there is no return policy standard, it’s important to know the individual vendors policy before making your purchase.

While there are many advantages to online jewelry shopping, it is important to remember that Internet shopping does not allow one to get a true feel for the style and the setting size. Sometimes a combination of both local store browsing and the Internet can give couples the best of both worlds.

Since 1999, BridalJewels.com has been a leading online resource for wedding and bridal jewelry education. The site offers everything from selection advice on engagement rings and bridesmaids jewelry to the latest trends in titanium and tungsten wedding rings. Visit http://www.bridaljewels.com.

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Raymond Stanz