The Ad Club of Boston Welcomes Four New Executives to Board Of Directors

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Search Engine Marketing, Television, Interactive and PR Board Members deepen bench with the addition of four new members to its board of directors.

This is an exciting time for The Ad Club, we’ve got great momentum; our membership is expanding, our programs are sold out, and we have one of the most active Boards that we have ever had

The Ad Club today announced the addition of four new members to its board of directors. The board additions were made at the Club’s annual meeting attended by over 150 attendees gathered to hear about the state of the Club and where it is heading in the future.

The newly appointed board members are:

  • Fredrick Marckini, CEO & Founder of iProspect, a full-service search engine marketing firm;
  • Julio Marenghi, President and General Manager of Viacom’s New England television stations CBS4 Boston (WBZ), UPN 38 Boston (WSBK), and UPN 28 (WLWC) in Providence, RI.
  • Joan Schneider, President and Creative Director of Schneider Associates, a Boston-based public relations/marketing communications firm;
  • Margie Sullivan, Executive Producer at Redtree Productions, a full-service film, television and interactive production company.

“This is an exciting time for The Ad Club, we’ve got great momentum; our membership is expanding, our programs are sold out, and we have one of the most active Boards that we have ever had,” remarked Kathy Kiely, Ad Club President. Kiely continued, “We are excited that these industry leaders have joined our board of directors. Their involvement ensures the Club will reflect input from the internet, television, and public relations sectors, giving The Ad Club a more diverse point of view. ”

A Boston-based trade organization for the past 100 years, The Ad Club serves to promote its members services and address the issues affecting the industry overall.

“Advertising is evolving at such a rapid pace which makes this an exciting time to be on the front lines -- there is tremendous interest in new formats, new technologies, and new ways to measure ‘engagement.’” According to Kiely, “Advertising is undergoing fundamental changes in the way audiences interact with it. Consumers are actively blocking out advertising, but delivering the right message to the right person, in the right place, at the right moment still produces results – it’s just that the perfect place may be an iPod or a cell phone.”

Kiely further elaborated, “During times of rapid change, the advertising industry locally must band together and chart a new course. Our members want to understand how the industry is changing and how best to respond. Our educational offerings and seminars will respond to this, and members will demand an Ad Club that is their partner in exploring this new frontier. Our new board members are leaders in everything from search marketing to PR, Media and Interactive TV – they’re exactly the kind of visionaries we need to help our membership navigate this new landscape.”

About The Ad Club

The Ad Club is the trade organization for the New England Communications Industry. Our mission is to enthusiastically advance the interests of our constituents, and to strengthen the bond that has united communications professionals in New England for the past 100 years.

We sponsor events, forums and development programs that make us better business people. We facilitate partnerships for the mutual good of our members. We celebrate greatness through our various awards programs, and we harness our collective talents and leverage them around important public service programs to make our community a better place to live.

We aim to preserve the traditions that have served us well, and to invent new ways of serving an industry that is constantly re-inventing itself.

Questions regarding this release should be directed to either Kathy Kiely, at (617) 262-1100 ext 12 or via email at kkiely@adclub.org, or Adam Goodwin (617) 262-1100 ext 10.

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Kathy Kiely
Ad Club
617 262-1100
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