The Best Tasting Can of Tuna on Earth is Also Best on . . . Mercury; King of the Sea Promises Fitter Can of Tuna

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If you like canned tuna, Moses Fruend is your friend. He’s made it his life’s work to select out the world’s best-tasting tuna for his brand, King of the Sea. What was once a well kept secret of New York City’s kosher community is now shipped nationwide, including some of the fastest-growing internet and consumer direct sales in the industry.

If you like canned tuna, Moses Fruend is your friend. He’s made it his life’s work to select out the world’s best-tasting tuna for his brand, King of the Sea. What was once a well kept secret of New York City’s kosher community is now shipped nationwide, including some of the fastest-growing internet and consumer direct sales in the industry.

Yet, even if it were not for the taste, the quality, or the value of King of the Sea (a full seven ounces for just pennies more than the price of six), there would be one overriding reason to consider it the tuna of choice. That reason is mercury safety. It contains only select yellowfin tuna, captured at a size much smaller than the various kinds of albacore typically used in canned tunas. In fact, the mercury content of King of the Sea is so low it’s practically mercury-free. King of the Sea also cans skipjack tuna, equally low in mercury, in chunk light varieties.

According to Moses Fruend, “I grew up in this industry, and like my father before me, my standards have always been high. As a businessman, I care about the quality of my product and its healthfulness. And we’re not just talking about offering slightly better nutrition here; we’re talking about the health of children. So the ends more than justify our exacting standards. First of all, we’re almost as choosy about our fishermen as our fish, using only a select group of trusted professionals who cast their lines into some of the purest waters on the planet. Then we select only the most perfect fish in size and quality, selecting 10-15% of the catch, for King of the Sea.

“This process yields the low mercury levels that distinguish our tuna. We know, and we want the public to know, that high levels of mercury found in most other canned tuna is detrimental to the nervous system and particularly damaging for young children and women during child-bearing years. So while it takes longer to handpick our tuna we can’t have it any other way. After all, our families eat tuna too.”

In independent lab tests, King of the Sea yellowfin tuna in water measured less than 0.1 parts per million for mercury.

Befitting its name, King of the Sea Fancy Solid Tuna offers flavor elite enough to grace the royal table -- even more nobly, it contains less methyl mercury than leading brands, along with no soy fillers, no MSG and no added chemicals -- while offering the benefits of Omega-3 Fatty Acids. King of the Sea tuna is available in water or oil in 7oz or 3.5oz cans.

About King of the Sea

Since 1986, King of the Sea has offered its customers nothing less than the world’s most select canned tuna, sardines and salmon.

Perceiving the need for a tuna fine-tuned for great taste as well as mercury safety, owner Moses Freund has searched the world over for the best suppliers and created a canned kosher tuna using nothing less than the finest yellowfin available.

King of the Sea tuna is available direct from the manufacturer either in full cases (48 cans) or half cases (24 cans). To order call 1-888-4MR-TUNA or e-mail sales@kingoftheseatuna.com. It is also available at select stores from the following fine chains: ACME, Albertsons (now available in Denver), Associated Grocers, Fresh Direct, Ralphs, Food 4 Less and Sprouts. Contact your local grocer for product availability.

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Kristin Gallucci

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