Business Marketing Association Chooses Knowledge Factor To Power First Training Program For Business-To-Business Marketing Professionals

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BMA Applies Confidence-Based Learning Suite to Assess, Build and Certify Knowledge and Confidence: Knowledge Factor, the market leader in Confidence-Based Learning (CBL), today announced that the company has been chosen by the Business Marketing Association to power its Business Marketing Institute, the industry's first comprehensive assessment, training and certification program for business-to-business marketing professionals.

Knowledge Factor, the market leader in Confidence-Based Learning(CBL), today announced that the company has been chosen by the Business Marketing Association to power its Business Marketing Institute, the industry's first comprehensive assessment, training and certification program for business-to-business marketing professionals.

As the pre-eminent service organization for business-to-business marketing and communications professionals, the Business Marketing Association launched its Institute to help CEOs, Marketing Managers, HR and Training Professionals:

  • Assess a marketing manager’s knowledge of the basic principles, skills and techniques required for success in planning, developing, executing, and managing marketing programs in trade, industrial, high-tech, service and other business-to-business fields;
  • Develop and enhance key marketing skills and knowledge, identified by the initial assessment, through a targeted, in-depth training program customized to close the knowledge gaps identified for each test-taker;
  • Certify the marketing manager’s mastery of this mission-critical marketing knowledge, with the industry's leading and most recognized certification program for marketing professionals.

BMA selected Knowledge Factor’s Confidence-Based Learning Suite because it is the only learning platform on the market that virtually eliminates the guesswork that limits the effectiveness of existing training solutions. At the heart of Confidence-Based Learning is the patented Confidence-Based Assessment, which ascertains precisely what people know and what they don't know, and their level of confidence in that knowledge. Then, the Confidence-Based Learning process quickly remediates learners’ gaps in knowledge.

“Knowledge Factor’s technology and philosophy fit extremely well with the goals of our organization,” said Rick Kean, executive director of the Business Marketing Association. “They took our material and were able to create assessments, courses and a certification process that we feel accurately measure the knowledge and confidence of our industry professionals. It is through this process that we can certify marketing managers with integrity.”

The modules of the professional development program include the BMI Marketing Skills Assessment, also defined as the pre-assessment; the BMI Marketing Skills Builder, which is the module where a personalized training program is developed; and the Marketing Skills Certification (MSC), the professional certification examination of the Business Marketing Institute.

“Where other courses dispense information on marketing skills and can only hope that people have learned them, this course, which is based on Confidence-Based Learning, actually ensures that business people master the subject,” said Kevin Warr, president of Knowledge Factor. “Marketing professionals that utilize these modules will find themselves and their teams learning through an effective, useful approach that should result in measurable and practical gains.”

Knowledge Factor

Building on more than 15 years of university research, Denver-based Knowledge Factor, founded in 2000, is a leader in competency assessment and remediation. The Company is the owner of a patented and effective methodology it calls Confidence-Based Assessment, or CBA, which has become the foundation of its unique offerings. The Company’s Confidence-Based Assessment and Learning Suite of products accurately measures competency, certifies learning and provides rapid and targeted learning solutions to individuals and organizations. For more information, go to http://www.knowledgefactor.com or call 720-214-4874.

Business Marketing Association

The leading professional resource for business-to-business marketers and communicators, BMA develops and delivers benefits, services, information, skill enhancement, and networking opportunities that help its members grow, develop, and succeed throughout their business-to-business careers. For more information, visit

http://www.businessmarketinginstitute.com.

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Alicia Hassinger
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