Viewpoint Creative Brands "Knicks Night" for MSG Network

MSG Network teams up again with Viewpoint Creative to develop new program packaging for MSG’s “Knicks Night”. The graphics package positions Wednesday nights on MSG Network as the place to be for enhanced coverage of the NBA’s New York Knicks.

Boston/Los Angeles (PRWEB) November 22, 2005 -- MSG Network teams up again with Viewpoint Creative to develop new program packaging for MSG’s “Knicks Night.” The graphics package positions Wednesday nights on MSG Network as the place to be for enhanced coverage of the NBA’s New York Knicks.

“MSG Network needed a killer design solution for the unveiling of their new “Knicks Night” program package,” stated Viewpoint Creative Designer Matt Naboshek. “The goal was to creatively focus on the key players and coach of the New York Knicks while informing the viewer that it was going to be an exciting night of highly competitive professional basketball.”

Building off the slick, dynamic lines of the logo developed by Viewpoint Creative, the core of the design gives the package a feel of constant movement and energy. Vibrant action lines swirl through the footage interacting with key players and creating shapes that highlight intense play-making. The players, themselves, are roto-scoped allowing designer and editor to create a seamless and powerful connection between game footage and brand design. The package has a big, event feel and the message is clear, “whether you’re a Knick’s fan past or present, MSG Network has the professional sportscasters, the enhanced game coverage and up-to-the-minute NBA information you want.”

The program package included logo design, program open, customizable bumps and four different animated backgrounds.

As part of its ongoing relationship with MSG Network, Viewpoint Creative also developed the new logos for “Hockey Night in New York”, MSG’s Thursday night action featuring the NHL and New York Rangers.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include MSG Network, HBO, Discovery Networks, ESPN, WE, OLN, HGTV, Court TV, Cinemax, Showtime, Travel Channel, DIRECTV, PBS, AETN International®, SciFi Channel and FX.        

For additional information about Viewpoint Creative and its services please contact Amy Coblanz at 781/449/5858.

Client:
MSG Network
                  
Agency:
Viewpoint Creative, Boston/Los Angeles

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