Startup Florida Completes Private Equity Investment in Yokel

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Massachusetts-based company provides users with an online directory to search and locate products in local markets.

Startup Florida, an early stage investment fund for hi-tech companies, today announced the closing of a new investment in Yokel, Inc., an online directory to search and locate products in local markets. The company is located in Boston, Massachusetts. Terms of the financing were not disclosed.

Startup Florida will be joined by other investors including Startup Massachusetts, Walnut Ventures and Boston Capital Ventures.

"We are excited to join the team at Yokel," said Rich Swier, Managing Partner of Startup Florida. "Local search is one of the next frontiers of the Internet, and we believe Yokel has the technology and the management team required to compete and gain attention in the marketplace."

Yokel offers visitors a single destination to search and locate products for purchase at local stores. Visitors simply type in the desired product, as well as their location via zip code, and Yokel will display a list of local stores that carry the product, sorted by proximity to the user.

"The team at Yokel and I are excited about working with Startup Massachusetts and Startup Florida. We understand the value of having partners that have experience in the industry and who are willing to work side-by-side with us to build a great company", said Scott Randall, CEO of Yokel, Inc.

About Startup Florida

Startup Florida promotes the creation and acceleration of technology businesses by providing capital, mentoring and a supportive community for entrepreneurs. Startup Florida’s early-stage venture fund brings dynamic entrepreneurs together with active angel investors throughout the State of Florida. For more information, please visit http://www.startupflorida.com.

Startup Massachusetts is an affiliate fund of Startup Florida.

About Yokel

Yokel is a directory of local, real-world stores and the products they carry. Yokel was founded by internet veterans experienced in the development of online auction and general search technologies. Visitors to Yokel simply type in the desired product, as well as their location, and Yokel will display a list of local stores that carry that product, sorted by proximity to the user. It's that simple.

For more information on Yokel, please visit: http://www.yokel.com

Media Contact:

Jason Broom

941.928.3890

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