The future of advertising is the internet
(PRWEB) November 16, 2005
Just this week, Bill Gates announced Microsoft’s similar way forwards into creating global development partnerships by offering an advertising opportunity for businesses to come onboard and help fund Microsoft’s future software creations. “The future of advertising is the internet” say Gates, from Engage 2005 in England.
‘It’s reinforcing the value of creating a global community of development where everyone can take part.’ Says screenwriter Talia Channon, ‘Our new website PixelYourShops.Com enables businesses and sponsors alike, the opportunity to advertise in a new way and be part of a new community, in this case, movie-making.’
PixelYourShops.com has one million pixels up for grabs and sells them in blocks of 100 ($1 per pixel) to advertisers who use them to create a click-through to their webpage or ‘shop.’ PixelYourShops.com also looks and behaves a million ways differently to 99.9% of all other web pages by positioning itself on a million-pixel grid (See illustration above).
‘Our advertisers get more than just pixels for their dollars. They get a piece of internet real estate, which for the five years the site will be running works out at less than a few cents a day, and, they effectively become movie producers by advertising with us.’ says Lee Curle, ‘When we get one of our films away we will personally thank them on the film credits.’
Talia Channon adds, ‘We freely admit we didn’t invent pixel advertising but it’s taken off to such a level we know it will promote people’s businesses and at the same time help us to develop our scripts in the same way Microsoft is thinking. It’s a case of win-win.’
Curle states, ‘PixelYourShops.com gives a great visual presentation. With online advertising everywhere it has become so much a part of the fabric of the WWW, it isn’t noticed anymore, whereas our new website is like ‘pop art’ for the mass media by taking something old and making it new again.’
Channon and Curle, also have a blog, which means that anyone who visits the site can keep up to date with the film development and the advertisers who are benefiting from their service. ‘It is becoming a community within a community, bringing together businesses and customers who wouldn’t necessarily connect with one another under different circumstances … who know we may even get some extras for our film and be able to do product placement for our advertisers.’ Says Channon.
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