ITtoolbox Launches Contextual Advertising for Interactive Marketing Units

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ITtoolbox Keyword Targeting matches display advertisements to contextually relevant keywords from community-generated content throughout the ITtoolbox network. Available for all Interactive Marketing Units, this enhancement allows advertising partners to target the most relevant users and increase ROI for their campaigns.

ITtoolbox, the leading online community for the IT market, today announced the launch of ITtoolbox Keyword Targeting. This enhancement contextually matches display advertisements to relevant keywords within ITtoolbox community-generated content. ITtoolbox clients can now receive greater ROI on their display campaigns through the unique advantages of online professional communities including engaged audiences and a high volume of highly-targeted content.

ITtoolbox Keyword Targeting is driven by the same technology that powers ITtoolbox Contextual Match, the successful white paper contextual matching engine that garnered an 85% increase in leads generated for advertisers in the third quarter of 2005. By applying this technology to interactive marketing units, including box units, skyscrapers, and leaderboards, ITtoolbox is offering its advertising partners a similar opportunity to increase the targeting capabilities and relevancy of display ads.

ITtoolbox Keyword Targeting expands contextual advertising beyond search engine results to include the full range of tools available to the IT community at ITtoolbox. Keyword matches will be made with blog entries at the industry leading blogging community (http://Blogs.ITtoolbox.com), as well as in wiki entries, discussion group archives, and news articles in all segments of technology. For example, a user reading an ITtoolbox Blog entry on spyware will be presented with display advertisements that have identified "spyware" as the selected keyword.

"With this enhancement, our advertising partners are able to target only the most relevant users with their messages, increasing ROI for their campaigns," remarked George Krautzel, president and co-founder of ITtoolbox. "Since ITtoolbox community members publish more than 1,000 pieces of professional content daily, our contextual advertising programs can leverage the highly targeted nature of that content to deliver real value to both our advertising partners and our users. That value has already been demonstrated with better white paper lead fulfillment in our network. We expect similarly outstanding results for IMU campaigns as a result of this new program."

More information about ITtoolbox Keyword Targeting is available online at http://www.ittoolbox.com/advertising/webadv.asp.

About ITtoolbox

ITtoolbox facilitates IT knowledge sharing among peer groups of executives and professionals. Since 1998, ITtoolbox has pioneered and led the concept of professional community-generated content for the IT market. Users interact and publish timely and practical advice and market insight through blogs, discussion groups, and a wiki. To deliver quantifiable, industry leading results to IT advertisers, ITtoolbox maintains a proprietary contextual matching system that bundles advertiser content into the community interaction process. This combination of highly specific community-generated content with advertiser messaging has made ITtoolbox a leader in online IT advertising, performing for over 520 clients including Microsoft, IBM, Oracle, Dell, and HP.

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Bill Conn
ITTOOLBOX
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