Education Systems Inc Partners with TargetX to Improve Student Recruiting

As colleges struggle to use electronic tools to recruit students more efficiently, two pioneering companies collaborate to make the process easier. "Colleges have a new strategic recruiting tool at their fingertips," says Education Systems CEO Andrew Nassir.

BRISTOL, PA (PRWEB) November 17, 2005 -- Two of the leading companies serving higher education have announced a business alliance that will help colleges recruit students more effectively and cost efficiently.

TargetX, the top provider of interactive recruiting technology and services, is partnering with Education Systems Inc (ESI), provider of the leading enrollment management system.

The agreement means college admissions officers can merge the strategic capabilities of ESI's Enrollment Management Action System (EMAS) with the powerful communication capabilities of TargetX's eXpressEmail tool.

"The TargetX email system has established itself as an extremely valuable resource for college admissions professionals," said ESI President Andrew Nassir. "When you combine its strengths with our 10 years of enrollment management best practices, it means colleges have a new strategic recruiting tool at their fingertips."

"By bringing together these two proven products, we are making life easier for college admissions staffs," added TargetX CEO Brian Wm. Niles. "This partnership is consistent with the goal of both companies to be the dominant providers of technology and services to enrollment management and admissions professionals."

EMAS has become increasingly popular among a wide variety of colleges. The system gives schools the ability to manage all stages of the "recruitment funnel" -- from a prospective student's earliest point of contact to the final decision to enroll.

More specifically, EMAS enables colleges to:
- Better identify and recruit the students they choose.
- More easily manage the recruitment funnel.
- Maximize personalized messages to prospective students.
- Provide the admissions staff with management and communication capabilities.
- Easily access and report on key performance indicators
- Track and monitor costs related to recruiting.

TargetX's eXpressEmail is the most widely used email broadcasting tool in higher education. Used by more than 350 colleges and universities, eXpressEmail allows schools to easily send relevant messages, track the results and measure the effectiveness of their campaigns — all in real time.

TargetX recently launched the first integrated suite of online tools aimed at helping colleges communicate with today's Web-savvy students. In addition to email broadcasting, the new eXpressSuite includes online chat sessions, event management, an electronic planning module, blogging and podcasting tools, and a means of conducting web-based surveys.

About Education Systems Inc

Education Systems Inc (ESI) is a software systems provider to colleges, universities and agencies. More than 150 member organizations currently look to ESI to help them meet their administrative software system challenges. The company's in-house development staff of dedicated professionals, coupled with a full-time technical and user support staff, make ESI the best option for administrative software needs. Visit http://www.emaspro.com for more information.

About TargetX

TargetX is the leading provider of interactive recruiting solutions to higher education, helping colleges lower their costs and strengthen their connections with prospective students. The company offers communications planning, creative services and proprietary technology to such clients as Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and Ohio State University. Visit http://www.targetx.com

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