(PRWEB) November 17, 2005
Anatomie™, the groundbreaking producer of functional and fashionable high-end activewear for women, is pleased to announce the formal launch of its website and online store, http://www.anatomiestyle.com. This move by the acclaimed designer is simply the next logical evolutionary step in Anatomie's goal of making its award-winning apparel available to a much broader segment of active women.
"Marketing [for the internet] is something that takes a good deal of planning prior to implementation," says president and founder, Katy Posztos. "Although it has been a challenge to present the underlying values of what our activewear represents via digital medium, I believe that our customers will be pleased by the end result of anatomiestyle.com." The website is easy to navigate, and each piece of apparel is shown in context with related lines as well as categorized for an optimal online shopping experience.
Anatomie is confident that this convergence of technology and design will allow its product lines to become more accessible and help build the base for future growth and expansion as styles change and trends develop in fitness, yoga and activewear.
Anatomie™ is a unique collection of active wear and yoga apparel for women, versatile enough to be comfortable at the gym yet stylish enough to be worn everyday—much more than typical fitness wear. Anatomie is a translation of function and performance into comfort and style, resulting from Posztos' fresh look at active wear for women combined with her knowledge of performance usability and taking advantage of today's high tech fabrics.
Anatomie has won international awards, such as the 2004 International Brand New Sports Award in Germany. Extensive experience and respect in the fashion industry have dedicated Anatomie's entire staff and production team to the high¬est standards in creativity, quality, delivery and customer service — a true commitment to personal and professional attention.
Anatomie may be found at http://www.anatomiestyle.com.